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Despre featured snippets – mesajele care apar deasupra tuturor rezultatelor

Introducere:
În prezent, dacă mergi la Google și cauți o întrebare:
cum se gatesc cartofii prajiti – Căutare Google

, nu vei găsi featured snippets pentru rezultatele în română.

Merită însă să te pregătești pentru momentul în care Google va introduce Featured Snippets.

De citit aici » despre featured snippets.

Mai jos, diferite resurse pe tema asta.

Pentru țările vorbitoare de limba engleză:

Care e procentul de folosire?

23% of all search result pages include a featured snippet

Well, we know that they’re on 23% of all search result pages. That’s wild. This is up over 165% since 2016.

Sursa: Featured Snippets: What to Know & How to Target – Moz

Ce tipuri de featured snippets există?

There are three major types of featured snippets:

– Paragraph (an answer is given in text). It can be a box with text inside or a box with both text and an image inside.
– List (an answer is given in a form of a list)
– Table (an answer is given in a table)
How to Optimize for Google’s Featured Snippets to Build More Traffic – Moz

Câte clickuri obține un featured snippet?

Ahrefs analyzed two million featured snippets and found that the first organic result shows a significant drop in click-through rate when a featured snippet is present. Without a featured snippet, the first result gets a 26 percent click-through rate. With it, it only gets a 19.6 percent click-through rate, and the featured snippet gets an 8.6 percent click-through rate.

Another study shows how featured snippets steal significant traffic from the top organic result – Search Engine Land.

We know that Google continues to provide more and more in different spaces, and we also know that there are five general types of featured snippets:
– Paragraph
– List
– Table
– Video
– Accordion

Paragraphs (50%) and lists (37%) are the most common types of featured snippets

Featured Snippets: What to Know & How to Target – Moz

Există un GTM tag pentru Google Analytics în scopul măsurării mai exacte?

Does Google provide a tag that identifies traffic sources from featured snippets? Is there a GTM tag for this?

Unfortunately, Google does not provide a tag to help identify traffic from featured snippets. I’m not aware of a GTM tag that helps with this, either, but would love to hear any community suggestions or ideas in the comments!

The Featured Snippet Cheat Sheet and Q&A – Moz

Care este scopul unui featured snippet?

Once you’ve narrowed down your list of likely queries, you need to look at keywords that you rank on page one for, that trigger a snippet, and that you don’t yet own. Next, narrow your list down further by what you envision will have the highest ROI for your goals. Are you trying to drive conversions? Attract top-of-funnel site visitors? Make sure the queries you target align with your business goals, and go from there.

The Featured Snippet Cheat Sheet and Q&A – Moz

Cum se scrie un featured snippet?

„Write quality content for people, not search engines” seems like great advice. Sursa »

Cum identifici cuvintele cheie, pe baza unor căutări în limba engleză?

I’m happy to say that, between Keyword Explorer and Moz Pro, we now have all of the tools you need to practically tackle featured snippets in a way that will be familiar for almost any SEO. This post takes you through the full featured snippet discovery and tracking cycle, from start to finish.

Featured Snippets: From Start to Finish – Moz

Care sunt șansele să fii afișat?

You have chances to get featured for the terms your pages are already ranking in top 10. Thus, a big part of being featured is to improve your overall rankings (especially for long-tail informational queries, which are your lower-hanging fruit)
If your niche is DIY, health or finance, you have the highest probability of getting featured

How to Optimize for Google’s Featured Snippets to Build More Traffic – Moz

Ce să faci pentru a identifica alte întrebări?

To further explore the topic, be sure to browse Google’s own „People also ask” sections whenever you see one in the search results. It provides a huge insight into which questions Google deems related to each topic.

How to Optimize for Google’s Featured Snippets to Build More Traffic – Moz

Altă soluție pentru întrebări:

#1 Answer The Public

Answer the Public is a free tool that will help you find the questions that people are asking about the topic you’re going to post about. For example, when we searched Answer the Public for “lead magnet,” we got back 25 questions, including:

  • what is a lead magnet
  • where to host a lead magnet
  • how to create a lead magnet checklist
  • how to deliver a lead magnet with mailchimp

How to Optimize Content for Featured Snippets and Get More Traffic

#2 Google Search Console

Identify search queries where you already rank high

Your lowest-hanging fruit is to identify which phrases you already rank highly for. These will be the easiest to get featured for after you optimize for answer boxes (more on this below).

Google Search Console shows which search queries send you clicks. To find that report, click „Search Traffic” and then „Search Analytics.”

How to Optimize for Google’s Featured Snippets to Build More Traffic – Moz

Ce să eviți când alegi întrebările?

Questions that can be very easily answered should be avoided

[…]

Answer how-to questions and questions with rich context instead

So you want to answer the kinds of things, the how-to questions and the why questions that have a rich enough context to get people interested. In those cases, I don’t think you have to be afraid to give that away, and I’m going to tell you why. This is more of a UX perspective. If somebody asks this question and they see that little teaser of your answer and it’s credible, they’re going to click through.

How to Write Content to Win Featured Snippets – Moz

Cum scrii răspunsul la întrebare?

Here’s what this page looks like. So we go right to the question: What is a title tag? We give the answer: A title tag is an HTML element that does this and this and is useful for SEO, etc. Right there in the paragraph. That’s in the featured snippet. That’s okay. If that’s all someone wants to know and they see that Moz answered that, great, no problem.

How to Write Content to Win Featured Snippets – Moz

Ce să faci pe o pagină pentru a avea featured snippets?

Here’s a quick summary of some of the tips we’ll share on how to optimize for featured snippets:

  • Target question-based keywords.
  • Check if there is a featured snippet on the SERP and what type it is (paragraph, list, table etc) using a tool like Ahrefs.
  • Keep your paragraph and sentences fairly short.
  • Answer the query as directly as possible.
  • Structure your content with logical subheadings (H2, H3, H4 etc).
  • Use tables to display any data.
  • Include the question within the answer if possible.
  • Include a summary at the start or end of the content.

Sursa »

Despre căutări vocale

Another very important aspect of Featured Snippets come with their use in Google’s voice search. If you ask your Google Home appliance a question then it will not answer you with a list of 10 possible results but give you one answer. Provided the question can be answered that way.

The answer you will get will be taken from a Featured Snippet, which actually makes it possible for you to be the only answer for a voice search request.

What are Featured Snippets? – SISTRIX

Ce faci dacă nu dorești snippets? Cum le poți bloca?

How can I opt out of featured snippets?

Block both featured and regular search snippets

  • The nosnippet tag blocks all snippets (featured snippets and regular snippets) for the tagged page.
  • Text marked by the data-nosnippet tag won’t appear in featured snippets (or regular snippets either).
  • If both nosnippet and data-nosnippet appear in a page, nosnippet takes priority, and snippets won’t be shown for the page.

Special tags that Google understands – Search Console Help

Featured snippets in search – Search Console Help

Cum monitorizezi featured snippets?

If you want to get valuable traffic to your website by winning a featured snippet on Google, the Featured Snippet report in Position Tracking will guide your efforts.

You can get quick insights from this report, such as how many of the target keywords you’ve added to your campaign have featured snippets, how many featured snippets your website already has (if you have any) and how many opportunities there are for your website to go after.

Tracking Featured Snippets manual – SEMrush Toolkits | SEMrush

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Eric Wagner – Top, https://flic.kr/p/vNiRpy
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