Research suggests that removing decimals and commas in prices can change perceptions and make prices seem more reasonable. For example, the same product presented as $1000 is perceived to cost less than a price displayed as $1,000 or $1,000.00.
Via – The Psychology of Numbers in Design | by Aaron Otani | The Startup | Medium.
Also see: Everyday low price – Wikipedia.
Also: Pricing Psychology: A List of Tactics.
