I’ve noticed in a lot of small companies for which I give consulting the following trend – the CEO of the company is very engaged, passionate, hard working. The person has lots of ideas. On another hand, the employees have much less energy and passion. A big problem is the lack of accountability. The CEO is accountable for everything, while each individual employee for just a small number of things. For this reason, a company needs the CEO a lot. That person is the blood within the body.
I am a Digital Marketing Manager for The KPI Institute. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.