Language: English

We’re too busy to think!

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Iaia - Farfalla sfinge

There’s a slogan that goes: „We are busy working, we don’t have time to think”.

I think it’s wrong.

To treat the SEO client as a person that simply doesn’t get it is not a solution.

Make suggestions, say things like: dilemmas, options, questions, variants, paths, explorations, ideas, alternative routes..

Of course, you can give advice; you can say „I strongly suggest”; you can set priorities and difficulties.

But, at the end of the day, you should remember:

„The customer is not a moron. She’s your wife” – David Ogilvy

For example, I think that if I do an audit, it’s worth a debate, research, not a „do as I do, I know better.”

Saying „do this; I urge you” vs. „let’s talk this through” leads to lower efficiency. On the other hand, it helps with:

  • Understanding the context;
  • Passing responsibility exclusively to SEO, „he said.” After a debate, both sides are responsible for the success.

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Self-sufficiency

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PinkFloydFanSince1986 - Utah (Explored on December 29, 2021)

I meet sometimes people that are self-sufficient.

There’s nothing wrong with being happy at the place you currently are in your career, personal life, or other parts that make you a person.

But to constantly say, „it’s OK where I am”, to answer „I don’t have any issues” to any kind of feedback might be a way to just refuse to grow.

„It’s never like that!” Perhaps, you’re right. Still, give it a try. See how that image fits your personality.

On another hand, you should also be able to stay „Stop, I have enough, I don’t need to fight anymore, I can settle with the current level”.

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On the Secretary problem

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Peter - From the Stone Ages of Applied Mathematics

I like the Secretary problem:

The basic form of the problem is the following: imagine an administrator who wants to hire the best secretary out of n rankable applicants for a position. The applicants are interviewed one by one in random order. A decision about each particular applicant is to be made immediately after the interview. Once rejected, an applicant cannot be recalled. During the interview, the administrator gains information sufficient to rank the applicant among all applicants interviewed so far, but is unaware of the quality of yet unseen applicants. The question is about the optimal strategy (stopping rule) to maximize the probability of selecting the best applicant.

Have a look at these articles for details:

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How to maximize your chances of winning a Sports bet?

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Derek Bruff - Probability

Let’s say you have to maximize your chances when betting for an endgame result at a match between two teams.

You should generally bet 1-0, if a team is slightly better than the other. 2-0 for a clear advantage. Rarely 3-0, just for when there’s a huge difference of value. You should only bet equal (0-0; rarer – 1-1) when the odds are rather equal.

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AI Search Solutions for E-commerce

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emeraldschell - Screeching Owl

Have a look at:

They claim to allow searching on a website with good speed and advanced algorithms.

It can be difficult, even for a small website, to show all the right possibilities to write a word.

It would also help if the search would know similar terms (synonyms), and display the most relevant products first.

The integration of an artificial intelligence solution may be relevant.

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Then it goes and takes with it seven other spirits more wicked than itself (Matthew 12:45 – fragment)

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Jessica Meckmann - Daemonized

43 “When an impure spirit comes out of a person, it goes through arid places seeking rest and does not find it. 44 Then it says, ‘I will return to the house I left.’ When it arrives, it finds the house unoccupied, swept clean and put in order. 45 Then it goes and takes with it seven other spirits more wicked than itself, and they go in and live there. And the final condition of that person is worse than the first. That is how it will be with this wicked generation.” (Matthew 12:43-46 NIV)

The devil learns from its mistakes, becomes better.

A fallen angel? Yes, but still interested in winning and becoming better. Seven times better.

Got to notice its perseverance.

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Why do I prefer Microsoft Office, rather than Google Drive suite?

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Thomas Hawk - Taking the Vista Plunge

Microsoft Office has been available for years.

In the past years, a lot of Internet users use the Google Drive suite.

Why do I prefer Microsoft’s version?

  • It’s much more snappy and responsive.
  • It works great with long documents.
  • It has more functionalities.
  • It’s faster to work with a lot of documents, at once.

Yes, it lacks a lot on the collaborative part. Also, check spelling on Google Docs is better, due to add-ons such as Grammarly.

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