Products per page for an online store

Theen Moy - Rounded Fence Top

If you have an online store, you might need to have pagination, at least for some categories.

Some people choose to put 2 products per row, others 3, others 5.

What’s an optimal solution?

In my opinion, it’s actually not the number of items per row (it’s important, too), but the total number of items per page.

I suggest a multiple of 12 – 12 products per page, or 24, or 36, or 48. You get the picture.

Why is that?

If you show the category page on a large desktop screen, you could show 4 or 6 products per row.

A tablet? 3 products.

A large smartphone? 2 products.

A very small screen? 1 product.

There are lots of numbers that 12 can be divided by (12, 6, 4, 3, 2, 1), and for this reason, it can be a good choice.

There were 2 programmers and one asked another to borrow him 1000 dollars, another one said, “I’ll borrow you 1024 to make it round”. (via »)

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Putting priorities right

Fred F - Priority purple

Just as it is almost proverbial that, if you want any business done for you, you should ask a busy man to do it, and not a man of leisure, so it is the laborious scholar, who is working hard at languages, who picks up, nay, actually reads and studies more of other subjects than the rest of his fellows at school or college. – Reverend W. J. Kennedy

There’s a saying in Romanian: “La pomul lăudat să nu te duci cu sacul”. This could be translated to: “If someone is praised a lot, don’t set your expectations high, they might be too busy to help you, or the praise might be fake”.

Somehow, I think the two sayings are related one to the other.

On one hand, if someone is busy, it means that they have lots of experience. But it might also mean that they are overwhelmed.

The solution – pick your battles. Choose a busy person for an important person, but calibrate your expectations.

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Playing outside

Leonorah Beverly - Play of colours

When I was a child, there were quite some kids outside our flats.

During those times there were much fewer cars, and lots of free space to play on.

Nowadays, the children don’t seem to go out anymore.

I watched some kids playing with skateboards – they were good with this.

Probably, these kids are much better with computers and technology than our generation.

They might take some classes, which in my days it was generally unheard of.

I remember a winter with lots of snow, I live on a street that has a bit of an angle, and it’s a long block of apartments.

The whole street was a place to either slide (it had some ice), or to go via sleighs.

I remember sometimes going to the countryside, to my grandparents.

Back then, I didn’t appreciate nature that much, I was much more in favor of watching cartoons and playing with the computers of the day.

Now, I’m quite happy that my childhood also involved cows and sheep.

What’s the solution? If no parent lets their child/children outside, then the solitary ones might be in danger.

I would just say – consider letting the children play outside and see nature. I’m not saying it’s an ultimate solution, this is just what I would do, as a parent.

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The hats a person wears

SimplSam - Hat Tricks

There might be several hats for a person – when you make a sale (optimistic, pushy, presenting the positive) vs. when you do an audit (critical, negative, holding your stance, trying to prove things).

It’s a different thing to be with a friend and with a family member.

With a stranger in your country and with a foreign one.

With someone your age vs. someone with a totally different age.

Hats are good – they force you to become flexible.

That’s why I consider, generally, that traveling is good for the mind.

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Inflexibility comes with age

arbyreed - Time is an Illusion

Inflexibility – older people tend to become inflexible and not listen carefully.

I guess after you see a lot of things happening in life, there’s no more “this is the first time I…”, there’s more courage “I know I’m worthwhile”, there’s less caring “I don’t care what people think”.

The biggest problem is, in my opinion, the lack of flexibility. “I know what’s right, and I don’t care what others think of it”.

There’s also the counter-balance – when you are older, you might actually gain some flexibility. This is the opposite of what I said earlier.

Paradoxically, when you are young you have principles and values, but also inflections; at a certain age, you can accept some things more easily.

I guess it varies – you become more flexible in certain areas, less flexible in others.

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Temporary messages

Theen Moy - Yellow Daisies

WhatsApp is not fine – a lot of times, there are no links to content, the videos you get in there are taken out of context (you don’t know the author, you can’t see additional details), you don’t know who originally put a certain picture online (there’s no author).

On Facebook – you don’t have a reverse image search – again, you can’t search.

Facebook’s groups are annoying me, everything is lost in a few days, for active groups.

In a month, you won’t find anything from the past.

You post something today, some people will view it in the following hours, in a matter of days you might get some additional views, and that’s it.

Searching on Facebook is rarely used.

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2Performant appoints Cristian Iosub as Growth Manager

Cristian Iosub - Growth Manager

The technology company 2Performant, the leader of the affiliate marketing market in Romania (listed on BSE’s AeRO market – stock symbol 2P), has appointed Cristian Iosub as Growth Manager starting February 1st, 2022. He will be leading the company’s Growth Unit division, which has the role of testing and validating new markets and business approaches for 2Performant and will be tasked with identifying the company’s growth opportunities in relation to technological realities and rapid changes in the digital field.

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A 2Performant analysis: Top five most sought-after product categories in e-commerce in 2021

A 2Performant analysis:  Top five most sought-after product categories in e-commerce in 2021
  • In 2021, 2Performant brokered over 1.39 million sales
  • Last year, Romanians preferred buying products from the following categories: Fashion, Books, Movies and Music, Beauty, Home and Garden, and Electronics IT&C
  • 69% of online purchases are made from a mobile phone

The second pandemic year continues to mark the upward trend of e-commerce, and Romania retains its place in the top of the countries with the highest e-commerce sector growth, a market estimated at over 6 billion euros by ROSA – Romanian Online Stores Association. Operating at the intersection between digital marketing and online commerce, two markets registering sustained growth globally, the technology company 2Performant, the leader of the Romanian affiliate marketing market (listed on BSE’s AeRO market – stock symbol 2P), has confirmed these growth trends having brokered no fewer than 1.39 million sales for online stores on its platform in 2021.

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