About “What They Teach You at Harvard Business School” by Philip Delves Broughton

I’ve recently read “What They Teach You at Harvard Business School: My Two Years Inside the Cauldron of Capitalism”, by Philip Delves Broughton. Below, some thoughts on the book (with spoilers!).

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You’re Probably Making These CRO Mistakes

Note – Article by Ilan Nass from Taktical Digital (NYC).

Modern businesses spend a lot of time and money driving traffic to their websites. While getting traffic is important, businesses also need to make sure they are getting the most from the traffic they get.

This is where conversion rate optimization (CRO) comes in. With CRO, you define an action you want website visitors to take, and you design the page or conversion funnel in order to increase the chances that they will complete that action. For many websites, a conversion is a sale, but it could be actions like downloading your app, signing up for an account, subscribing to an email list or filling out a form.

CRO is one area where many new businesses have trouble. They have ideas about design that may not align well with the goals of their website or they just don’t know many of the best practices for a successful CRO strategy. With this post, you will learn more about some of the more common CRO mistakes start-ups make and some of the things you can do to avoid them.

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Five global influential voices are coming to Bucharest for Design Thinking Forum 2019, on September 18-19, 2019

What?

The First Romanian conference entirely dedicated to Design Thinking. Witness first-hand the business models of the future!

Official web site and registration: https://designthinkingforum.ro/

Citește mai departeFive global influential voices are coming to Bucharest for Design Thinking Forum 2019, on September 18-19, 2019

How to Build an Email List

Note: Article by Whitney Blankenship.

Your email marketing strategies are critical to your brand’s success, but they won’t take you far if you don’t have a strong email list.

This article will cover some of the most effective strategies for growing your email list organically and helping your campaigns succeed. You’ll have a much easier time achieving your email marketing goals once you have a large audience that’s highly engaged with your brand.

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