Efectul fluture și COVID

Butterfly - Butterfly

Dacă știți despre „Efectul fluture”/„Butterfly effect”, e greu să nu vedeți legătura între COVID-19 și posibilul efect fluture.

Ca justificare, dacă o persoană X are sau nu COVID și infectează sau nu o altă persoană poate avea un impact major asupra vieților multor oameni.

E un efect de domino masiv, în care un gest simplu de protecție (mască, săpun, izolare) poate preveni o reacție în lanț.

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„Write only on the positive things!”

WillLin - +樂水 Hotel De Plus

I follow Seth Godin.

From time to time, he writes about an extraordinary book, something which impressed him, a special project.

But rarely, if ever, does he mention average books, not-so-great-projects, and so on.

And I think there are two or three reasons for which I, unlike him, should write about less-than-great things:

  • It trains the muscle. You learn how to write better about books in general if you review lots of them. If you write a lot about movies, you learn how to write about movies. I wrote one of my first reviews on any movie about „Le Notti di Cabiria” (1957). It wasn’t that good. For some other books, when I didn’t write lots of reviews, I wrote poorly. Sure, if all you write is one or two paragraphs about a movie/book, it doesn’t matter all that much what you say. But even then the constant exercise should help you write better.
  • You learn how to read a book/watch a movie better. If you write about how the actors played their roles, next time you see a movie, you will focus more on that aspect. If you constantly write about the ideas/emotions you got while watching a movie, you will pay more attention to this. And this is good.
  • „The gold is in the dark. And one does not become enlightened by imagining figures of light but by making the darkness conscious.” ~ Carl Jung. There are some movies (and books) which are not-so-great, but, still, you might get one idea or two. On an overall scale, it’s more likely that a top book (by critics or sales) gives you more ideas than a poor book, but that’s not always the case.

All these are specific to things that can’t be offended if I write poorly about them. I will generally refrain to write something negative about a real-life, can-be-offended, person.

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Abandoning games

Frederic Rivollier - I give up

When you play most computer games, you need to beat the computer 100%. If you play a strategy game, you must destroy all the buildings/units your opponent has. If you play chess, it’s a checkmate or a draw. In a fighting game, you need to go to 0%.

The thing is, it’s unlikely for a computer to still beat you, when he’s at 3%, and you’re at 100%. But he never gives up. And I wish it would. There’s a huge probability you’ll win. But in order to do so, you need to do some boring stuff, which makes you feel in power „Oh, how good I am, with this much advantage I can win. Oh, I’m so good, look at me!”. In order for you not to lose this feeling of power, I think, game creators don’t create an algorithm for abandoning games by the computer. „Let him enjoy his winnings!”.

I just think it brings no real value, other than the pleasure of winning when you pretty much can’t lose anymore.

The AI from StarCraft I doesn’t abandon games, but in StarCraft II it does. :)

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„I worked like a dog” – I don’t think you can

Janis Stoneberg - Work

I once heard a person saying that during the first years of his career he worked a lot, „like a dog”. Probably what he meant by this was that he put long hours and work intensely, at the same time. Well, I have a slight problem with that notion.

I don’t think that you can work very long days and still be efficient, in a lot of types of work.

If you do non-creative work, very repetitive tasks, sure, you can work long hours. But I don’t consider these types of hours to also be efficient. I don’t think you’ll get lots of value at the job by sleeping little, never relaxing, always being tired.

You can jeopardize your health, that’s for sure. But get results? I’m not buying this.

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Conference hacks

Rodrigo Balan Uriartt - shortcut

There’s a quote I like: „There are no shortcuts to any place worth going.” – by Beverly Sills.

I’ve seen people going to conferences, pieces of training, trying to get in a short time a lot of knowledge. Also, networking, and getting new ideas.

I think it’s a worthwhile process. I do think people should attend conferences, do training, and so on.

But I also think that they should work hard and read books, some blogs perhaps.

Conferences are not enough.

Yes, they’re a hack, but it’s not enough.

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Starting the logo design from the brand

WordPress Logo

Let’s say you want to do the visual identity for a brand.

I do SEO, not brand design, but as far as I know, you’ll need to start from the brand values.

First, establish what the brand values are, and what are some brand characteristics, create some general principles for design, and only at the end try to make a nice logo.

If you make a cool-looking logo, it might not reflect your brand.

I think the WordPress logo reflects their brand identity.

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