Internet marketing

Returning visitors

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Andreas Klodt - Semicircle repeats

Some websites focus on first-time visitors.

“Have a banner, this is our newsletter, check out our social networks, we have a blog, too, see our partners”.

Other websites focus on returning visitors.

“You came to see a product? Here’s the product, without other things to distract you. We’re sure you’ll be able to find out about our blog/newsletter if you really care for it. You came here to read a blog post? We won’t force you to visit our website. It’s fine just to read.”

I prefer the “returning visitors”-focused websites. Unfortunately, they tend to be rare.

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Here is a voucher; does it work?

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Mr. Nixter - Transformative Experience

Let’s say a person gives you a voucher for an online app.

You download the app, put in the recommendation voucher, and go on with the process.

There are generally two issues with this process:

  • Most apps don’t give a confirmation “voucher successfully added”;
  • If a friend gives you the voucher, you don’t see a message telling “Person X will receive a bonus” when adding a voucher.

A better solution to the above situation?

  • When creating the voucher code, also ask for permission to share the person’s name; then, when the person receiving the voucher uses it, you can show “The voucher was added for person X, and they will benefit.”;
  • Also, confirm the successful addition of the voucher.

I think this would make life easier when using vouchers.

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Content- vs. copy- writer

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"Vreau și eu niște din alea... Cum le spune...? Texte!"

What is a content writer?

A content writer delivers high-quality, relevant, and engaging content, like blog posts, articles, and how-to guides. Their purpose is to inform readers so they begin to view the business as an industry leader.

What is a copywriter?

A copywriter provides businesses with sales copy with the intent of persuading the target audience to do something. This type of content marketing strategy is more about advertising, building brand awareness, and influencing the reader to take a certain action.

Source & details: Content Writer vs. Copywriter: Definitions & Key Differences – Upwork.

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Perfect marketing

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Onasill ~ Bill - Be Safe & Happy - Kingston Ontario - Canada - Cooke's Fine Foods and Coffee - Since 1865

There is a bakery/pizza shop in Năvodari – Pizzeria Diandra Năvodari.

I don’t like some things on their website.

But you go and visit them, and there’s almost a queue; they’re always filling orders.

I think they have an exceptional, great, top way of serving clients.

Also, very good pricing.

You get this combination – good service, top products, and low prices.

Of course, people are fighting to order things.

Ok, their site is not perfect, but it doesn’t matter as much.

For long-term and recurring clients, it’s still very good.

This is perfect marketing – product-first, marketing-second.

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Live videos building computers

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New desk in new apartment!

At some point, PC Garage used to offer a service called Serviciu Asamblare video interactiva cu Iulian – PC Garage. (live PC Building)

These are videos I like:

The thing is, these are not live videos, they have been edited, cut, and so on.

Also, you can learn from the videos, the speaker gives details.

Just filming a computer being assembled is not the same thing as creating an edited video on how to assemble a computer.

It’s the same thing, but different.

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Obligații legale pentru magazine online

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A devenit operațională în România platforma de realizare magazine online Cartum: principiu de funcționare, posibilități și pentru cine este relevantă

Un clip video de jumătate de oră cu niște obligații mai puțin cunoscute.

De exemplu, dacă se folosește pe site conținut generat de AI, trebuie specificat în pagină.

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