For SEO practitioners, it’s always a good idea to look at what the competition is doing. Analyze the competition, and see what they do.
For a client, knowing what the competitors are doing is a good idea – you know where you are in the world.
But to analyze a competitor from an SEO perspective, trying to get to his success by replicating what they do is generally not worth the trouble.
Sure, you’ll find some things by analyzing the competition, but not that many new things, though.
You’re much better off working on your own properties (website, Google Business Profile, social networks, other media presence) than trying to mimic the competition.
