Difference between BMW and Mercedes

They are both sports luxury cars, so it might seem they are identical.

But BMW and Mercedes cars differ in one important thing:

• BMWs tend to focus on the drivers.
• Mercedes tend to be aimed at the passengers.

For this reason, you will generally see Mercedes taxis, but very rarely BMW taxis.

Idea heard at this year’s Search Evolution Summit – SEO Conference in Cluj-Napoca, RO.