(I got this idea from a recent GPeC conference)
Regarding the topic of AI’s influence on jobs, marketing can, in simple terms, be divided into three categories:
- (takes little time and effort) The creative side (strategy and ideation);
- (takes more time and effort) Production and analysis (which support the creative side);
- Marketing technology and operational marketing.
AI will simplify the Production and Analysis part. Yes, there will be people who lose their jobs.
But what will companies do with the savings, given that every player in the market will have access to the cost reductions in category b.?
Smart companies will take those resources and invest them in a. and/or c.
That’s why you should be optimistic about the future of marketing and AI.
