The most important users at an event

You organize an event. Who is likely to need planning for that event, a long while ago? Likely, the people for whom time is important. Are these people important? Yes? Are they a majority? No, quite the contrary, I expect them to be just a few.

So, organizers look at the numbers and say, „This event will have 100 participants. For around 5% of them, time is important, and it would be better to announce the event in time.

But for 95% of them, it’s better to announce the event close to the date/time of taking place.”

What comes naturally is that people announce events only a few days before they take place.

Who loses? The most important people for whom time organizing is the most important.

GPeC always announces events many months ahead. Others are announced a few days before an event, sometimes even on the event day, and sometimes 2–3 hours before the event.

„See you this evening!”

„OK, since I’m an important person, I understand that you, the event organizer, might not like me so much, and prefer to have people who get notified hours before the event as participants. Sorry about that.”

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