I have this habit – I want to watch movies to be able to carry a good conversation.
I think this is part of my job – I work in online marketing, I need to know what’s in popular culture.
This doesn’t mean watching all of the superhero movies, but, still, I need to know the basic stuff.
I heard Bogdan Naumovici saying (approximate quote): „I watch advertisements, it’s part of the job description” (he’s in the advertising business).