OK, vrei să îți alegi o carieră în marketing online.
Eu aș zice că e important să îți alegi una din două căi:
1. Fie foarte specializat, foarte nișat, dacă faci SEO axează-te pe Linkbuilding sau SEO tehnic sau Structurare informație pe site.
2. Fie foarte generalist, să știi puțin din toate, Internet marketing la modul general – și SEO, și PPC, și alte lucruri.
I’ve seen No Time to Die (2021).
Thoughts?
I enjoyed the movie, although I didn’t get any ideas from it.
What is the secret of truly confident people? Let’s pull back the curtain.
Even when you’re fantastic at what you do, you may have moments of insecurity professionally or elsewhere.
[…]
The secret is ridiculously simple: Their focus & where they operate.
– Insecure people focus on what they’re *not* good at & confront it often.
– Confident people focus on what they *are* good at & operate here regularly.
This mentally positions them for everything that comes.
The answer seems to be simple – try to focus on what you do best.
A lot of times we focus on the negative.
When you think of feedback from colleagues, negative thoughts come to mind.
When you consider feedback in the formal education, generally the “you’re lacking this” comes up.
Sometimes, I compare myself with great thinkers and writers, and look at the things they’ve read and, most of them, I haven’t.
There’s just a tiny, small, miniscule issue with this thinking – I’m not a professional writer. My main job is not writing.
It’s like comparing a person who jogs half an hour in the evenings with a professional.
And whom do I admire, the “regular” professionals or the top performers? You got it – the top performers. So, coming back to the comparison, it’s like comparing myself with people who win national contests and go to Olympiad to represent the country.
I’ll let myself go this time. ;)
Are those people better? The problem is that there are no terms of comparison. What’s better – water or a spoon? You can’t compare these.
Give me some slack. :)
Barry Schwartz has a famous TED Talk on The paradox of choice.
Basically, he says that having multiple options from which to choose can actually make someone rather unhappy with the choice.
I think that if you go in a store, and you see 100 types of jeans, yes, what he says is true.
But if you go in an online store and there are 100 or perhaps even 1,000 types of pants, but you can easily see the ones that have been sold the most, or have recently been added, or you can read an article about the trends of 2021 and out of the 1,000 jeans there are 5 listed which are great, or you read an article that presents you with the most durable jeans, then, perhaps, you’ll be happier.
“I have the best jeans out of a selection of 1,000 jeans” means more than “I went to a store with 5 types of jeans, I thoroughly examined them all, and picked one”.
Sorting and filtering change the behavior.
Tip for Usability – If you can, try and use graphs and images.
Images tell a lot of things, more than words.
Whenever possible, use images, as opposed to just using words.
I recently did a paper for a school I currently attend, and having graphs and images helped a lot.
Animations or live demos are even better, but it takes more work.
Whenever you have a paper to prepare, consider images, they have a big impact.
Referitor la întrebarea “cum răspund mesajelor primite de la clienți pe WhatsApp?”.
Eu evit să inițiez cu clienții discuții pe platforme sociale pentru lucruri de business, prefer în general emailul pentru conversații. Am tendința, cel puțin până acum, să răspund rapid la mailuri.
Dar dacă e cerere de așa ceva, răspund pe WhatsApp, Skype și/sau altceva mai dorește clientul.
Sunt conștient că un cont de WhatsApp se poate bloca, am avut vreo 7 luni contul de LinkedIn suspendat și n-a fost plăcut deloc.
Încerc, pe de altă parte, să păstrez principalele contacte pe email + telefon, dar, desigur, am multe contacte doar pe anumite rețele.
În general, Facebook mi se pare destul de neprofesionist pentru comunicări foarte oficiale. Iar WhatsApp e un pic cam alert și grăbit pentru multe situații, pe care eu le pot rezolva și pe email.
În general, nu discut pe WhatsApp cu multe persoane pe plan profesional, dar, da, folosesc acel cont periodic. Pe Facebook pot fi uneori mesaje de inițiere colaborare, dar majoritatea discuțiilor nu au loc acolo.
Black Friday 2021 a adus în peisajul comerțului online românesc perioade extinse de reduceri și campanii adaptate la cererile consumatorilor, care nu au mai așteptat ziua de 12 noiembrie pentru a face cumpărături, ci au profitat de lansarea ofertelor chiar de la începutul lunii. Conform datelor companiei de tehnologie 2Performant, liderul pieței de marketing afiliat din România, în perioada 1-14 noiembrie 462 de magazine online care activează în 25 de industrii diferite și care au lansat campanii de reduceri au realizat prin intermediul platformei 2Performant.com 115.000 vânzări, în valoare de 6.929.804 euro + TVA, cu 47,8% mai mari decât anul trecut. Indicele de vânzări ajunge la 16,56 euro, cu alte cuvinte pentru fiecare euro investit în marketing afiliat un magazin online a câștigat în medie 16,56 euro.
Dacă colaborați cu un specialist SEO, e bine să știți că sunt schimbări mai importante ca altele.
Once, a friend asked me about creating a website to post memes (funny things, images, texts, perhaps videos, although it was a bit more complicated those years).
I told him that such ideas already exist in various forms, and his idea is doomed to fail.
9GAG was only founded in 2008, and, at least in Romania, only in recent years, it got very popular.
Did I advise him wrong? Sure!
What would I do now, would he ask me again?
I’d tell him it’s not the idea, but the execution that matters.
Even today you could make a funnier website.
And we’re extremely poor at predicting.