A guy walks into a bank and says to the teller at the window, „I want to open a f***in’ checking account” To which the lady replied, „I beg your pardon, what did you say?” „Listen up d**n it, I said I want to open a f**kin’ checking account right now.” „Sir, I’m sorry, but we do not tolerate that kind of language in this bank!” The teller left the window and went over to the bank manager and told him about her situation. They both returned, and the manager asked, „What seems to be the problem here?” „There’s no d**n problem,” the man said, „I just won 50 million in the lottery, and I want to open a f**kin’ checking account in this damn bank!” „I see, sir,” the manager said, „and this b***h is giving you a hard time?”.
Despre Holocaustul din România
Am avut așa ceva și în România, din păcate.
Și sunt și oameni care nu știu de istoria aceasta.
De uitat pe linkurile de mai jos când sunteți într-o dispoziție necesară:
- Holocaustul în România – Wikipedia;
- HOLOCAUSTUL ÎN ROMÂNIA – INSHR;
- Te simți sigur, ca evreu, în România? – DW – 28.01.2019.
O pată neagră pe istoria românilor.
Comparație între sistemele de stocare în cloud
De-a lungul timpului, am folosit:
Google Drive – Foarte bună integrarea pentru documente în ecosistemul Google (Google Docs, Sheets, Presentations, Forms).
Mega.IO – În varianta gratuită, Mega NZ e o opțiune bună.
OneDrive de la Microsoft – E destul de bun dacă folosiți doar Microsoft Office, dar nu îmi place în mod deosebit.
Digi Storage – Oferit în pachete RDS.
Dropbox – dintre toate acestea, îmi place cel mai mult . Din păcate, e foarte limitat ca spațiu la varianta gratuită. Mi se pare utilă sincronizarea, îmi place mult partea asta.
Nici măcar nu mi-e poftă!
În general, afirmațiile de tip motivațional – „Îmi propun să” e bine să fie formulate la modul pozitiv (de evitat „nu mai fac”, ci să zic „vreau să îmi fac un obicei din a”) – via.
Cu toate acestea, am descoperit că afirmația „Nici măcar nu mi-e poftă!” este foarte eficientă pentru a scăpa de unele pofte.
La mine, cel puțin, funcționează foarte bine!
Pot spune asta și despre dulciuri, dar și alte lucruri.
Iar dacă descopăr că dorința nici măcar nu e acolo, de ce să consum?
Tips on email marketing and surveys
Some tips on email marketing and surveys:
- When doing a survey, consider including an option like „I don’t know/I can’t answer” and another one, „I will type my answer here”; thus, you’ll be more likely to encourage more responses;
- It’s good to ask visitors to leave you feedback – reviews; ask for reviews on your own site rather than leaving them on external sites;
- You can also do small surveys – micro surveys funnel of emails;
- If someone leaves your shopping cart, it’s good to send an email with an automated message with a voucher; some people might even forget to add the voucher and still make the order;
- You should send some emails to new customers;
- Don’t forget to email older clients;
- If someone doesn’t visit your website for a while, you could send a reminder email;
- You can offer some vouchers based on responses;
- Always make sure your emails are responsive;
- It’s good to include a message: „share this on WhatsApp”;
- When sending a promo message, also send a teaser beforehand;
- It’s very important to work on the subject line;
- If you send segmented/personalized emails, you’ll have a better conversion rate;
- It’s a good idea to use GIFs in emails;
- Use big fonts in emails.
I got this idea from Alex Cimpoca – Founder & Digital Genie @ MKOR Growth at Marketing Waves (2023.04.06, Mamaia, Constanța).
Using more than one marketing tactic
According to ROI Genome Intelligence Report The Advertising Evolution – Analytic Partners:
„performance marketing is often significantly more effective when combined with brand, equity and cross-tactic messaging.”
See the image at the end of the article.
„Performance marketing is a digital marketing strategy that’s driven by results. It’s ideal for companies that are looking to reach their audience at scale, because payment is based on how users interact with the content.” (What is Performance Marketing: How it Works, Channels, and Benefits)
When combining performance marketing with other channels/marketing tactics, results tend to be better.
See the study for more details: ROI Genome Intelligence Report The Advertising Evolution.
I got this idea from Eugen Predescu – Paid Media Managing Director @ DWF at Marketing Waves (2023.04.06, Mamaia, Constanța).
What’s needed for a business card?
It might be counterintuitive, but there’s something very important requirement for a business card: a brand manual.
It might look simple enough – „for a business card, I only need some text + colors,” but there must be a coherent image you present. Having a business card based on blue while your website is orange is not a professional brand.
So, when you need a new business card, make it aligned with the image of your website.
I got this idea from Magda Bei – CEO @ Graphtec at Marketing Waves (2023.04.06, Mamaia, Constanța).
ChatGPT solves the problem of the blank sheet of paper
Artificial intelligence software has been around for quite a while, but at the end of 2022, ChatGPT got popular by being a good general solution.
One problem that ChatGPT solves is the problem of the blank sheet of paper.
Whenever one needs to write a blog article, they could just ask ChatGPT for inspiration. It likely won’t output a perfect result, but it would be a good starting point.
Starting the article might prove to be the most difficult part of the process of writing. Solve this, and you’ve got a winner.
I got this idea from Viorel Spînu – Senior Software Developer at Marketing Waves (2023.04.06, Mamaia, Constanța).
On using emotions in online marketing
Using emotions in your marketing is quite a good differentiator.
A personal rule of mine is to try and differentiate on something. Only then try to be successful with what I do.
So, if everyone in your industry uses the same photos, try to find something specific to you. Afterward, try to be better than the others.
But don’t do it the other way around – do whatever all others are doing, and then do it better.
In my opinion, that’s not the right order of things.
I got this idea from Cosmin Dărăban – CEO & Co-Founder @ Gomag at Marketing Waves (2023.04.06, Mamaia, Constanța).
Why should you aim for client retention?
Why aim for client retention? There are several reasons:
- You’ll have lower customer acquisition costs.
- You’ll differentiate yourself from the competition.
- You’ll distract attention distract from the price.
- Finally, you’ll increase customer lifetime value.
How to do this? Focus on making your clients happy. After you’re reasonably good with this, find a solution to incentivize happy customers to recommend you to others. It can simply be asking for a recommendation or using an affiliate solution. Depending on what website platform your use, there are plugins and apps (WordPress, Shopify), or you could use an affiliate platform (a bit difficult to use, though).
I got this idea from Cosmin Dărăban – CEO & Co-Founder @ Gomag at Marketing Waves (2023.04.06, Mamaia, Constanța).