- To answer a need. To be the responder. or
- To create a need. To be the intiator.
How can you answer a need?
- You reply to an email.
- You answer the phone.
- You reply to a job advertisement.
- You submit a comment to an article / video / presentation / image.
- You reply to a video with another video, related to the first one (you create a meme, for example).
- You answer a question, provided to you in any form.
- You react to something, in way way – you are upset, intrigued, satisfied, thankful, curious.
How can you create a need?
- You start a conversation in an email, in a blog, on Facebook.
- You call someone.
- You put the job advertisement.
- You create the video on YouTube, the PowerPoint presentation on SlideShare, the photo on Flickr or other media.
- You come with the question, you provide the dilemma, you start by asking.
- You are the one who intrigues, upsets, satisfy others. You are the source for curiosity and thankfulness.
What are some observations for the two?
- Answering is following. Creating is leading.
- You can do well by doing any of the two. You can choose to be empowered by others when you answer, or you can empower others by leading.
- You generally get more advantages by creating.
- You generally tend to upset some people when you are the only person who is expected to give a reply and don’t do so.
- Creating content is harder. Thus, more valuable.
- Creating content generally leaves more prominent trails that lead back to you. You are easier to be found from the content you create.
- While this is not my personal preference, most people will prefer leading to following in the context of content creating (so, when you create content, you tend to have a better image).
- In order to lead, you need to have followers. Your videos need attention, your blog posts should be read.
Note: Also see the Yahoo! Group on which I present similar issues: IMRo. To join, email firstname.lastname@example.org and reply to the confirmation email.