Needs – answer or create?

1216702517_a181733410There are two types of content creation on the Internet:

  • To answer a need. To be the responder. or
  • To create a need. To be the intiator.

How can you answer a need?

  • You reply to an email.
  • You answer the phone.
  • You reply to a job advertisement.
  • You submit a comment to an article / video / presentation / image.
  • You reply to a video with another video, related to the first one (you create a meme, for example).
  • You answer a question, provided to you in any form.
  • You react to something, in way way – you are upset, intrigued, satisfied, thankful, curious.

How can you create a need?

  • You start a conversation in an email, in a blog, on Facebook.
  • You call someone.
  • You put the job advertisement.
  • You create the video on YouTube, the PowerPoint presentation on SlideShare, the photo on Flickr or other media.
  • You come with the question, you provide the dilemma, you start by asking.
  • You are the one who intrigues, upsets, satisfy others. You are the source for curiosity and thankfulness.

What are some observations for the two?

  • Answering is following. Creating is leading.
  • You can do well by doing any of the two. You can choose to be empowered by others when you answer, or you can  empower others by leading.
  • You generally get more advantages by creating.
  • You generally tend to upset some people when you are the only person who is expected to give a reply and don’t do so.
  • Creating content is harder. Thus, more valuable.
  • Creating content generally leaves more prominent trails that lead back to you. You are easier to be found from the content you create.
  • While this is not my personal preference, most people will prefer leading to following in the context of content creating (so, when you create content, you tend to have a better image).
  • In order to lead, you need to have followers. Your videos need attention, your blog posts should be read.

Note: Also see the Yahoo! Group on which I present similar issues:IMRo. To join, email imro-subscribe@yahoogroups.com and reply to the confirmation email.

I am a Freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading. I live in London, and lots of things live in me.

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