Between concerns about conflicts and financial pressure, Romanian consumers continue to demand sustainable solutions from brands

long-term environmental responsibility, ecological balance and conservation, sustainable development practices

Kantar study: how brands should approach sustainable marketing in a context of geopolitical tensions and growing economic pressures.

Study: Building effective sustainability marketing in 2026 »

BUCHAREST, February 12: Growing concerns about war, security and economic pressure are increasingly taking up people’s mental space, making them feel exhausted rather than disinterested in climate issues. The Sustainability Sector Index 2026 study  conducted by Kantar, a global leader in advanced marketing analytics and analytics with integrated AI, shows that, although the level of climate concern has decreased slightly compared to last year, the demand for brands that generate a positive impact on the environment and society remains strong.

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European response to cyber physical threats in the food industry. The ACT4FOOD project officially launched

bw European response to cyber physical threats in the food industry. The ACT4FOOD project officially launched

Romania is part of the project through June Communications, a key partner in the European consortium

Nicosia, February 10, 2026. The European project ACT4FOOD – Advanced Cybersecurity Tools for Critical Food Supply Chains announces the official launch of its activities, with the main objective of strengthening the cyber resilience of the European food chain, focusing on food supply chain, from farm to fork.

The project, which brings together 11 partners from 8 countries over 36 months, is funded by the European Union through the Digital Europe Programme (DIGITAL), under the call DIGITAL-ECCC-2024-DEPLOY-CYBER-07, and is managed by the European Cybersecurity Industrial, Technology and Research Competence Centre (ECCC).  Among the work package coordinators is June Communications, which manages the communication, dissemination, exploitation, and standardization package.

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Școala de Iarnă GPeC 11-14 februarie, 2026: 16 sesiuni de Cursuri de E-Commerce & Digital Marketing cu 7 speakeri internaționali și 15+ specialiști locali

scoala de iarna gpec

Școala de Iarnă GPeC este singura serie de cursuri intensive de E-Commerce și Marketing Online care se va desfășura exclusiv online, pe Zoom, în perioada 11-14 februarie 2026, astfel încât cei interesați să o poată accesa de oriunde. În cele 4 zile de eveniment, participanții beneficiază de 16 sesiuni de cursuri și dezbateri despre tot ce e important și actual în Digital Marketing și E-Commerce, alături de 7 experți internaționali de top și peste 15 specialiști locali. Prețul unui bilet de acces este de 359 EUR + TVA, iar înscrierile se fac pe site-ul GPeC până pe 10 februarie: https://www.gpec.ro/scoala-de-iarna-gpec/#inscriere

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Adopția cumpărăturilor online accelerează: în 2025, Freshful a ajuns în una din șase case din București, cu o creștere de aproape 25% a numărului clienților

Depozit Freshful by eMAG
  • Adopția cumpărăturilor online a continuat să crească accelerat, susținută de valoarea adăugată a livrării la domiciliu, în contextul unui an marcat de consum sub presiune.
  • Peste 14 milioane de ambalaje au fost colectate în 2025 prin serviciul „Verde cu Freshful”, indicând o accelerare a interesului pentru soluții integrate de reciclare.
  • Clientul Freshful beneficiază de o economie medie de timp de 19,5 ore anual, în creștere față de anul trecut.
  • Apele aromatizate, lactatele și carnea de pui au înregistrat cele mai mari creșteri în aplicație în 2025, ceea ce confirmă orientarea consumatorilor către produse de băcănie și alimente de bază.

București, 28 ianuarie. În 2025, interesul consumatorilor pentru cumpărăturile alimentare online a continuat să crească, iar Freshful by eMAG a înregistrat cu 25% mai mulți clienți care au ales să-și mute achizițiile recurente în mediul digital. Evoluția are loc într-un context de consum prudent, în care clienții au continuat să aleagă soluții online ce oferă transparență, predictibilitate și livrare de calitate la domiciliu.

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UNCHAIN 2026 – AI, Legacy, and the Cost of Standing Still: The Strategic Reality Facing Europe’s Banks

AI, Legacy, and the Cost of Standing Still The Strategic Reality Facing Europe’s Banks

Hundreds of finance leaders keep coming back to Unchain each year. This year, they have the chance to access Super Early Bird tickets for UNCHAIN Festival 2026 now available for a limited period of time, offering a 50% discount until January 31st  https://unchainfestival.com/tickets/. After this period, prices will increase.

How UNCHAIN 2026 Brings Europe’s Banks Face to Face with Execution Gaps, Infrastructure Risk, and the Limits of Automation

Over the past five years, the financial ecosystem across Central and Eastern Europe has undergone a quiet but profound transformation. What began as an urgent push for digitisation has evolved into a deeper reconfiguration of how finance is built, distributed, and experienced, from the unbundling of legacy banking infrastructure and the rise of embedded finance to the convergence of payments, credit, loyalty, and data-driven decision-making.

Insights gathered across previous editions of UNCHAIN Festival and distilled in its sector whitepapers point to a clear direction: finance in CEE is no longer defined by isolated products or institutions, but by ecosystems. Banks are navigating legacy “spaghetti” infrastructures while experimenting with parallel core systems and AI-driven internal automation. Retailers are moving beyond transactions toward experience-first models where payments, lending, and loyalty blend seamlessly into the customer journey. Meanwhile, fintechs are no longer challengers at the edges, but integral players shaping interfaces, expectations, and speed.

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Radio România a lansat eteatru.ro, cea mai mare colecție on-demand de teatru radiofonic autohton

teatru

Radio România a lansat eteatru.ro, cea mai mare colecție on-demand de teatru radiofonic autohton | Teatru și film | Radio România Cultural:

De Ziua Culturii Naționale, Radio România a lansat noua platformă eteatru.ro, cea mai mare colecție on-demand de teatru radiofonic din România.

Noua versiune a platformei oferă o experiență digitală modernizată și acces în timp real la mii de producții din arhiva Teatrului Național Radiofonic, de la spectacole clasice și montări legendare până la creații contemporane și premiere realizate special pentru mediul audio.

De vizitat – https://www.eteatru.ro/

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SERP Conf. Sofia 2026: Visibility in AI-dominated Search

SERP Conf. Sofia 2026

The SEO, E-commerce, and AI conference returns with a specially designed AI Lab, Masterclass and a new host

23/01/2026, Sofia, Bulgaria – On March 25th, at the Inter Expo Center, SERP Conf. Sofia 2026 will once again gather professionals from 20+ countries for its Eastern Europe Edition. The event will deliver curated expertise, strategies engineered to scale beyond academic knowledge or theories, and high-class networking, as it has done during its 6 editions so far – 4 in Bulgaria and 2 in Austria.

In an industry where there are many multi-track conferences promising everything to everyone, SERP Conf. has established itself as an event deliberately focused on substance over scale and measurable outcomes over marketing noise and paid presentations.

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The Superscrieri Awards reach their 15th edition: entries open until January 31, 2026

Superscrieri

The competition expands into new areas of journalism with the introduction of four new categories: Interview, Thematic Journalism, Innovation, and Feature Writing

  • The Superscrieri Awards, which recognise the best journalism in Romania and the Republic of Moldova, are accepting entries from journalists until January 31, 2026;
  • The competition is also open to written materials published in Hungarian in Romanian publications. The articles must be accompanied by a translation of the material into Romanian;
  • This year’s competition comprises nine categories: Investigation, Journalistic Debut, Local Press, TV & Video Journalism, Civic Influencers, Interview, Thematic Journalism, Innovation, and Feature Writing. Of these, four categories are new: Interview, Thematic Journalism, Feature Writing, and Innovation;
  • Dan Duca, editorial director of HotNews, is the new president of the jury. The jury is joined by Alina Radu, director of Ziarul de Gardă, and Marian Voicu, TVR producer and founder of Veridica, as members;
  • Cătălin Moise joins the jury for the Civic Influencers category, dedicated to online content creators who promote social issues;
  • Journalistic materials published or broadcast in any print or electronic medium between January 1 and December 31, 2025, are eligible;
  • The winners of the Superscrieri Awards will be announced at the awards gala in May.

Bucharest, January 23rd, 2025: The Superscrieri Awards, an event that recognizes excellence in journalism in Romania and the Republic of Moldova, announces the opening of registrations for its 15th anniversary edition. Journalists can register until January 31 by completing the registration form. Journalistic materials published or broadcast in any print or electronic medium between January 1 and December 31, 2025, are eligible. The winners of the Superscrieri Awards will be announced at the awards gala, which will take place in May.

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Romania today, read between the lines: what 2025’s books reveal about Romanians’ new priorities

english books read
  • 5 out of the top 10 titles overall focus on health, emotional balance, and well-being
  • BookTok is setting the bestsellers again: Animal Farm and 1984 rank high in Fiction, alongside two other “classics” boosted by TikTok.
  • Fyodor M. Dostoevsky leads the authors’ chart in 2025. Ioana Pârvulescu is the best-selling Romanian author.
  • The Little Prince, the undisputed winner in Children’s Books: No. 1 in the category for the past three years and Libris’ best-selling book in 2025.
  • Thriller and romantasy are the subgenres dominating Young Adult and Books in English.
  • The Big Dictionary of Diseases and Conditions ranks in the top 3 in 27 counties.

Libris’ 2025 data outlines a clear picture of how Romanians are calibrating their cultural choices in a context marked by constant pressure, uncertainty, and a growing need for personal stability. An analysis of last year’s reading behavior shows that books about health, the relationship between body and emotions, and stress management are reaching the mainstream for the first time—reflected directly in the overall bestseller chart.

The fact that several mind–body balance titles appear among the top positions in the overall chart alongside classic literature and established fiction signals a shift in priorities: reading is being used as a tool for clarification, regulation, and personal decision-making.

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Dan Ariely, Avinash Kaushik, Mark Schaefer și Andy Crestodina sunt printre primii speakeri anunțați la Școala de Iarnă GPeC 11-14 Februarie 2026

scoala de iarna gpec 2026

Școala de Iarnă GPeC este seria de cursuri, prezentări și dezbateri pe cele mai importante subiecte de E-Commerce și Digital Marketing care se va desfășura exclusiv online pe Zoom, în perioada 11-14 februarie 2026, astfel încât participanții să poată accesa evenimentul de oriunde ar fi.

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