An analysis conducted by MerchantPro – a local SaaS platform for e-Commerce solutions – based on data recorded by online stores active on the platform, indicates a smooth but stable increase in sales in the first quarter of the year by 5.4% compared to the same period last year. This aligns with the slow growth level recorded by the MerchantPro Compass indicator in the number of transactions also in 2023 compared to the previous year (+5.5%). This indicates a slowdown in the growth rate in eCommerce, but maintains a positive and sustained dynamic.
“The local eCommerce market has reached the age of maturity – year by year, the increases are no longer spectacular, as we were accustomed. However, the market continues to grow steadily. The competition, on the other hand, is growing rapidly, especially from strong international competitors, including players from non-EU areas like Shein or Temu, whose rise is accelerating globally. In this context, merchants need to rely on an agile approach, new technologies such as automation, AI, personalization solutions, and expand their operations both horizontally and with new verticals. Concurrently, customer loyalty, brand building, and optimization of internal operations must become a focus to support strategic long-term development,” states Arthur Rădulescu, CEO of MerchantPro.
