Analysis conducted by MerchantPro – the local SaaS solutions platform for e-Commerce – on data recorded by active online stores in both 2024 and the first half of last year, shows a sales increase of over 9% in the first half of 2024 compared to the same period last year. The positive dynamics are mainly due to the evolution in the second quarter, which saw a sales increase of over 12%. From the perspective of the number of orders placed by customers in the first half of this year, the growth remains stable, similar to the value from 2023 (+6.71%).
During the April-June 2024 period, stores operating on the MerchantPro platform recorded a 12% increase in the total value of goods sold, compared to the same period last year. The number of orders increased by 7%, and the average order value saw an increase of nearly 5%, reaching 54 euros.