Bucharest, April 24, 2025. As part of the Bucharest Tech Week festival, the series of five Business Summits will take place between June 16–20, 2025, at NORD Events Center by Globalworth, bringing together over 60 local and international speakers. Renowned global experts will take the stage to share with an audience of over 1,500 business professionals valuable insights and best practices across key areas such as innovation, artificial intelligence, software architecture, human resources, and AI coding. The sessions will follow an interactive format, offering participants the opportunity to learn directly from some of the most influential specialists in the industry.
The Business Summits will kick off on Monday, June 16, with the Innovation Summit, featuring Dominik Heinrich, Co-Founder of Creative AI Academy and Global Head of AI Design at The Coca-Cola Company, as the keynote speaker. In his presentation, Heinrich will detail how brands can adapt their communication and positioning strategies to remain relevant both to human audiences and AI agents, who are playing an increasingly important role in digital decision-making processes. With a professional background that blends creativity and technology, Heinrich is also an Adjunct Professor at Pratt Institute and is internationally recognized for his innovative approaches in AI-assisted design.
