„Simple” websites are better web sites

This idea is a very basic one and with big repercussions – „make your site simple, this is, generally, the better strategy”.

In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts.

Moreover, “highly prototypical” sites – those with layouts commonly associated with sites of it’s category – with simple visual design were rated as the most beautiful across the board.

In other words, the study found the simpler the design, the better.”

(source and more details: Why „Simple” Websites Are Scientifically Better)

Daniel Chang - A simple Fox, https://flic.kr/p/9JZn11
Daniel Chang – A simple Fox, https://flic.kr/p/9JZn11
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