Selling point for incubator107

I have been the past night to incubator107‘s demonstration event for the June workshops. The schedule included both reviewing future workshops and having a glimpse on how past workshops were. And there was plenty of time for just talking (also known as ‘networking’ in business environments).

Posters:

&

I chose the title “selling point” for this blog post. It is an atypical expression to describe what happens at the incubator. Words like “soul” are, on the other hand, much more commonly used. Still, I’ll present my perspective, for which “selling point” suits just fine.

First a joke with some sex and bears (for which I’ll ask you to pardon me):

EN:

Frank was excited about his new rifle and decided to try bear hunting. He spotted a small brown bear and shot it. Right after, there was a tap on his shoulder and he turned around to see a big black bear. The black bear said, “That was my cousin and you’ve got two choices… Either I maul you to death or we have sex.”

After considering briefly, Frank decided to accede to the latter alternative. Even though he felt sore for two weeks, Frank soon recovered and vowed revenge.

He headed out on another trip where he found the black bear and shot it. Right after, there was another tap on his shoulder. This time a huge grizzly bear stood right next to him. The grizzly said, “That was a big mistake, Frank. That was my cousin and you’ve got two choices. Either I maul you to death or we have rough sex.” Again, Frank thought it was better to cooperate.

Although he survived, it took several months before Frank finally recovered. Outraged, he headed back to the woods, managed to track down the grizzly and shot it. He felt sweet revenge, but, then, there was a tap on his shoulder. He turned around to find a giant polar bear standing there. The polar bear looked at him very sadly and said, “Admit it Frank, you don’t come here for the hunting, do you?”

RO:

Frank era în culmea fericirii că îşi cumpărase o puşca nouă. Aşa că a plecat la vânătoare de urşi. Zăreşte un urs cafeniu, de talie mică; îl împuşcă… Simte cum îl bate cineva pe umăr. Se întoarce şi vede un urs negru de talie mare. Îi zice ursul :

– Ursul pe care l-ai omorât era vărul meu. Ai de ales : ori te scarmăn până mori ori faci sex cu mine.

Frank alege să se aplece..

Deşi îl doare fundul cam două săptămâni, Frank se face bine şi jură răzbunare. Pleacă el iar la vânătoare, zăreşte ursul negru şi îl împuşcă. Simte iar cum îl bate cineva pe umăr. De data asta un ditai urs grizzly stătea chiar lângă el.

– Ai făcut o greşeală imensă, Frank… Ursul pe care l-ai omorât era vărul meu. Ai de ales : ori te scarmăn până mori sau faci sex crunt cu mine.

Din nou Frank se gândi că e mai bine să accepte.

Deşi a supravieţuit, i-au trebuit vreo două luni să se însănătoşească. Revoltat la culme, se întoarce în pădure, găseşte ursul grizzly, îl împuşcă… Răzbunarea îl răcoreşte… Simte cum îl bate cineva pe umăr. Când se întoarce… lângă el stătea un urs polar gigantic. Ursul polar îi spune :

– Recunoaşte, Frank, tu nu vii aici pentru vânătoare, nu-i aşa ?

The basic model above (going to hunt to look for something else than the hunt itself) can also be used as a selling point for incubator107.

A. The logical model

You can look at the titles of workshops for June:

and find practical reasons to take part to the classes; you do a thing to get a practical advantage;

Pro reasons to take part to a class:

  • Creativity; while doing X activity, you get better at connecting the dots; this can apply to most of the classes; if it’s out of your typical way of doing things, it may boost creativity;
  • Physical aspect (parkour is physically intensive);
  • Special skill (after wine tasting, you’ll have better skill at judging wines);
  • Modeling a professional (if you want to be a hair stylist, seeing another hair stylist will help you understand the process better);

Con reasons:

  • Although not mandatory, you are invited to contribute financially;
  • It takes your time;

So, at the end of the day, you put the pro reasons on one spot of the mind, the con reasons on another spot of the mind, you consider the alternatives (perhaps you can get the same benefit from an activity from other opportunities) and make a decision. This is very rational – good versus bad, compared to other opportunities => decision. For the logical reasons, it suffices to visit the web site, and try and get an understanding on how the workshop will be like.

B. The beyond logic model

This model is not illogic, it’s something beyond logic – emotions.

Prior to last night, I only had the logical model. Now there’s a new one to talk about. :)

Why should you take pake to the classes?

  • Because you were recommended by a friend / someone you trust; this works well, you do some activity because you were recommended to do so;
  • Nice people everywhere – to me this is the most important selling point; organizers, participants, people holding the workshops (let’s not call them ‘trainers’, it’s too official) – they were all very nice; cool atmosphere, nice people; why is this important? I wrote a previous blog post on why two of my friends are very important to me – for their way of showing me what a normal life is; you will have other reasons why you like nice people, mine is mostly – to have them as a model; let’s explain this with another funny quote regarding (lack of) involvement:

“I like work; it fascinates me. I can sit and look at it for hours.” – Jerome Klapka JEROME

I find no con reasons on the beyond logic model regarding incubator107.

Actionable steps

  • For participants: I’d try to get involved in the project’s activities; see the web site of incubator107for details; I find three solutions:
    • As a participant to a workshop; this is an obvious step, try before you buy;
    • After you tried, you can buy yourself the time to help the organization in organizing things;
    • Hold a workshop yourself; I find peculiar that so few people took the smallest steps last evening for this step; to me, I can justify a lot of things if I feel I do a thing for others, but to you, holding a workshop can be rewarding from two perspectives:
      • It gets you better at that subject; even if you’re not an expert-world-wide-class-master in a field, holding a workshop will get you closer to that level;
      • It can be very rewarding (emotions);
  • For organizers:I’d focus much more on the beyond logic model than on the logical one; two options:
    • Right now, the web site focuses on texts and photos; while these are fine, for the “nice people everywhere” to be better transmitted via Internet, videos generally do a better job; so, I’d much rather focus on videos as a mean of communicating; photos and texts are, to me at least, much more rational than the video, which tends to send emotions better; also, you tend to focus on events, rather than on the Internet for promoting your NGO; this is very good, keep it;
    • People may be encouraged to invite their friends to participate to your actions; you can do this generally by directly asking for this (on Facebook, web site, emails, events themselves), or by helping the process (having a page with banners, like this one);

Now, I’ll just have to find solutions to apply some of the actionable steps myself. :)

PS: I organize an event which has a similar idea for the logo. :)

I am a Freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading. I live in London, and lots of things live in me.

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