You’ve got a news web site. What’s next?

5187399083_813f2e1e1eLet’s say you own a news web site. You produce some sort of fresh content. You have the resource (the web site). How to populate it?

Keyword research

One of the first things to do is do some keyword research. It may help you produce news on the things which people are currently (or will be in the future) interested in.

How to get shares?

I find the following resource an important one in finding out what do people look for when they share content. It can be inspiring to read it and, following it, create better content.

How to tag articles?

If you have a CMS (content management system) which allows tags (WordPress, for example, does it), you might want to read the following resource on how to tag things:

The rule is simple – set a specific number of tags for your articles (30-60, let’s say), and keep them religiously. Avoid having 300 tags, which, most likely, you’ll end up not use thoroughly.

How to add photos to your web site?

You can either embed photos (from web sites such as Picasa or Flickr), or create your own custom galleries (there are lots of plugins for photos for WordPress – examples – 1, 2, 3).

About videos

Videos convert better than static images / presentations / documents / text. Thus, if you can find ways to include quality videos on your web site, this might help quite a bit.

The power of the community

If you have a web site on which you want to encourage others to have their own blogs, you can consider using:

WordPress Mu easily allows you to create lots of blogs on the same platform.

So, instead of you being the only one who posts on your web site, let others do it, also.

How to encourage comments?

Amazon awards top users with products to test, or with some vouchers. Perhaps you might be inspired by them and to the same.

How to empower the use of rel=author?

Read more about rel=author here:

In my opinion, it’s one of the best solutions to differentiate from a very-similar-one-to-the-other competition on Google.

Two SEO basics specific for news: QDF (Query Deserves Freshness) & Duplicate Content

You should at least know the basics of

How to optimize an article?

Two resources I wrote in Romanian:

How to do the meta description and the SEO titles?

or, in Romanian:


Note: Also see the Yahoo! Group on which I present similar issues:IMRo. To join, email imro-subscribe@yahoogroups.com and reply to the confirmation email.

I am a Digital Marketing Manager for The KPI Institute. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading.

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