Negative comment

Brands tend to fear negative comments.

On the other hand, these are on most people’s minds – „What’s the catch? What should we read between the lines? What aren’t we told? What am I missing here?”.

Sure, if „negative” means swearing and personal attacks, be sure to delete such a comment.

But a 100% negative comment, all critical, with nothing positive in it, might increase the trust people have in your brand and make your post (on whatever platform) more engaging.

My conclusion is, don’t fear negative comments, as long as there are some limits.

Will Grootonk - Negative/Space
Will Grootonk – Negative/Space, https://flic.kr/p/2mfBW6A

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