Let’s say you’re a company analyzing its 2022 organic traffic (generally, traffic brought in by SEO).
You see an increase of 15%. You might think this means you’re 15% better than last year.
But this statistic lacks one important question – how did the market do overall? So either your specific niche or, in general, the online market in Romania?
So, if organic traffic grew globally in Romania by 10%, and you grew by 15%, that’s not such an impressive result; you are only five percentage points above the market.
Or, if in your specific niche, the market grew by 20%, and you grew by 15%, you are actually below average. Instead of growth, it’s actually a small decline.
When comparing “15% growth,” you need to know the context.
I got this idea from Sorin Drăghici – Managing Partner @ DWF at Marketing Waves (2023.04.06, Mamaia, Constanța).
