Using emotions in your marketing is quite a good differentiator.
A personal rule of mine is to try and differentiate on something. Only then try to be successful with what I do.
So, if everyone in your industry uses the same photos, try to find something specific to you. Afterward, try to be better than the others.
But don’t do it the other way around – do whatever all others are doing, and then do it better.
In my opinion, that’s not the right order of things.
I got this idea from Cosmin Dărăban – CEO & Co-Founder @ Gomag at Marketing Waves (2023.04.06, Mamaia, Constanța).
