Follow-up: What have I learned at CSR ’10 – Pulling in the Right Direction, 2010.05.25-26, InterContinental Hotel

On 25th and 26th of May 2010, I went to InterContinental Hotel for CSR ’10 – Pulling in the Right Direction conference. The event was organized by Saga Business & Community. What have I learned?

Some notes:

  • There are no true green products; any product does some ecological damage;
  • You shouldn’t put more than 20% investment in communication of a CSR activity; 80% for actual implementation; communication can be very cheap and almost free;
  • Any product can be recycled, it’s not a competitive advantage to say “this product is 100% recyclable”;
  • Customers are smart;
  • Customers have methods to establish if you really do eco actions; there are web sites to check this up;
  • For a Facebook profile, it’s best to have a private passions (in which you may say about political views, sports that you do, niche bands) and public passions (things like ecology); in a business environment, it’s best to have a list of public passions;

Photos from the event:
(see in full-screen)


P.S.: Also see the Yahoo! Group on which I present similar events: Conferinte recomandate To join, email conferinte7-subscribe@yahoogroups.com and reply to the confirmation email.

You will find videos made by me on my YouTube channel, and photos on my Picasa Web Albums accounts.

I am a Freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading. I live in London, and lots of things live in me.

No comments yet.

Leave a comment

Your email address will not be published.