If I were to have an adversarial website, what I’d do is work on categories.
For example, let’s say I have a men’s sports brand.
There should be two types of categories:
- Niche ones – men, cars, sports, and other websites like this; in this type of category, a niche website would only list in the specified category; for example, golazo.ro website would only be in the “Sports” category, nothing else; and hotnews.ro would only be in “news” category, nothing else;
- Broad ones – if I select “men”, I should see not only golazo.ro and sport.ro, but also știrileprotv.ro, hotnews.ro, gândul.ro, and other generalist websites.
No matter how a website does things now, it’s wrong.
It’s either too niche (so, for example, hotnews.ro would not be in the “men” category), or too broad (in the “men” category știrileprotv.ro, gândul.ro, hotnews.ro would fit nicely).
In my opinion, two types of categories are needed.
I like to work with providers such as: