Categories for advertorials

Harry McGregor - Member’s Choice: Games or Game Pieces

If I were to have an adversarial website, what I’d do is work on categories.

For example, let’s say I have a men’s sports brand.

There should be two types of categories:

  • Niche ones – men, cars, sports, and other websites like this; in this type of category, a niche website would only list in the specified category; for example, golazo.ro website would only be in the “Sports” category, nothing else; and hotnews.ro would only be in “news” category, nothing else;
  • Broad ones – if I select “men”, I should see not only golazo.ro and sport.ro, but also știrileprotv.ro, hotnews.ro, gândul.ro, and other generalist websites.

No matter how a website does things now, it’s wrong.

It’s either too niche (so, for example, hotnews.ro would not be in the “men” category), or too broad (in the “men” category știrileprotv.ro, gândul.ro, hotnews.ro would fit nicely).

In my opinion, two types of categories are needed.

I like to work with providers such as:

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Fuckup Nights Bucharest, Vol. XXVII: Richard Joannides – founder of Verita International School, Lavinia Chițu – expert sign language interpreter, and Aleodor Tabarcea – Engineering Manager at Stripe

Aleodor Tabarcea, Stripe: “Failure is life’s way of testing our authenticity. You can’t ask people to be honest, vulnerable, or brave if you’re not willing to make mistakes in front of them.”

Fuckup Nights Bucharest, Vol. XXVII: Richard Joannides – founder of Verita International School, Lavinia Chițu – expert sign language interpreter, and Aleodor Tabarcea – Engineering Manager at Stripe, share career challenges and the lessons learned from them

Bucharest, November 11th, 2025: Richard Joannides – founder of Verita International Schools, Lavinia Chițu – expert sign language interpreter, and Aleodor Tabarcea – Engineering Manager at Stripe and mentor, will take the stage at Fuckup Nights Bucharest (FUN) to talk about their professional challenges and the valuable lessons learned along the way.

The 27th edition of the global event takes place on November 20th, at the Bucharest International School of Management (BISM), on 99 Dacia Boulevard, starting at 6:00 PM.

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“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.” ― F. Scott Fitzgerald, The Crack-Up

Bob May - localisation of function - bottom

“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.” ― F. Scott Fitzgerald, The Crack-Up

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International journalists come to Bucharest to support the Takeover Disinfo event, dedicated to combating disinformation

Superscrieri brings together experts from the Pulitzer Centre, The Kyiv Independent, Ziarul de Gardă and Macromedia University Berlin in a workshop for Romanian journalists – the specialists come from Malaysia, Ukraine, Moldova, and Germany

  • The Takeover Disinfo event is structured in three parts: a panel discussion, a masterclass, and a workshop.
  • The discussions will be moderated by journalist Codruța Simina, author of the Misreport newsletter, and Dragoș Stanca, founder of the Ethical Media Alliance;
  • The event is part of the Superscrieri Workshops series, supported by ING Bank, a program of workshops dedicated to the professional development and specialisation of journalists.

Bucharest, October 31, 2025: The Friends For Friends Foundation, organiser of the Superscrieri Awards Gala, an initiative that annually rewards the best journalism in Romania, and ING Bank Romania, are organising the Takeover Disinfo event on November 5, dedicated to journalists interested in understanding and combating the phenomenon of disinformation.

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HomeRun: The demand for tutoring services increased by 30% at the beginning of this school year, and Math and English tutoring are the most requested services

  • Foreign language and mathematics are the most sought-after tutoring courses
  • The average price for mathematics tutoring was of 137 RON per session, and for an English private session people paid, on average 94 RON
  • 71% of the requests were for in-person tutoring

Bucharest, October 31, 2025 — As the new school year unfolds, parents are showing a growing interest in professional tutoring and educational support, according to data from HomeRun, the leading online service platform in Romania. While the demand for guitar tutoring is the fastest growing service just as the new school year kicked off, in October, with a 57% year-on-year increase, Mathematics and English private lessons dominate the education category, reflecting parents’ efforts to help their children perform better in school and prepare for exams.

https://homerun.ro/

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Black Friday 2025: after deploying 80M euro investments in the past year, Sameday Group is prepared to process one million parcels per day

  • 2025 saw the largest investment budget to date: 30% of the total value invested over the past five years;
  • The easybox network’s capacity in Romania increased by over 20%. The network surpassed 7,700 active points in the region;
  • In Romania, there is one SAMEDAY easybox for every 3,500 residents, and the average walking distance to a locker is six minutes;
  • The SAMEDAY app has surpassed 4 million downloads in Romania, making it one of the country’s most popular apps, alongside ChatGPT, WhatsApp, and TikTok.

București, October 29, 2025. SAMEDAY, the courier company that introduced easybox delivery in Romania, announced investments of over €80 million in 2025 dedicated to technology, regional expansion, operational capacity, and the growth of the easybox network. These investments come amid a 20% increase in company revenues in the first nine months of the year compared to the same period last year. Thus, the company is now ready to process up to 1 million parcels per day in its sorting centers during Black Friday, when parcel volumes are expected to rise by around 70% compared to a normal period.

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The Robot Cellist takes the stage at GoTech World 2025, in a unique demonstration of the fusion between art and technology

GoTech World 2025, the largest business IT and digital solutions expo-conference in Central and Eastern Europe, brings audiences an extraordinary show at the intersection of art and robotics. “The Robot Cellist,” the visionary project of international artist Fredrik Gran, will demonstrate how technology can rewrite the role of classical instruments and the performer, opening a new era of musical expression. In addition, over the two days of the event, dozens of globally renowned speakers will take the 11 stages to explore the latest trends in technology and business.

A performer who has captivated audiences across Europe, the U.S., and Asia, appearing in Bucharest for the first time.

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