Internet marketing

20 feed-back points for the The SEO Framework Plugin

Below, some feed-back for the The SEO Framework Plugin.

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Despre conectarea la Internet: două conexiuni la Internet și viteză mai bună

(1) Văd periodic în interacțiunile mele cu diferite entități (persoane fizice, antreprenori, companii) momente în care apar probleme cu Internetul. Și, de multe ori, o oră sau două de Internet oprit pe lună costă (financiar) acea entitate mult mai mult decât ar costa-o să aibă o a doua conexiune de Internet, de back-up.

și (2) Am întâlnit companii în care Internetul era împărțit între mai mulți utilizatori la care Internetul mergea cu o viteză mică. Și nu înțeleg asta, atâta timp cât costurile de a avea cea mai performantă conexiune la Internet pentru o companie nu sunt atât de mari, față de o conexiune cu viteză standard (obișnuită).

Internetul prin cablu de la RDS costă undeva la 30-40 de lei, iar cel mai performant dintre ele are viteze mari. La UPC e între 35 și 50 de lei pe lună, deși au performanțe ceva mai slabe.

În afară de Internetul fix, există și Internet pe mobil, se poate folosi în cazuri de urgență cu un stick USB. Găsiți oferte bune la Vodafone, Orange, Telekom, Digi Mobil.

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Exact Match Domains in SEO – does it still pay to use them?

What are EMD (Exact Match Domains)?

“An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website
The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).
Source: What is an exact match domain (EMD) and how can you safely use one? | Search Engine Watch“.

Should you use them? Yes, you can still use them, but their value is declining, and you might want to consider going for a branded name in your domain.

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NewsArticle not validing: “The attribute image.width has an invalid value.”

The main problem:
“The logo should fit in a 60x600px rectangle., and either be exactly 60px high (preferred), or exactly 600px wide. For example, 450x45px would not be acceptable, even though it fits in the 600x60px rectangle.”

For other issues about this error, please see the following link ».

Sometimes, you can measure the wrong types of KPIs

Some of the KPIs in Search Engine Optimization are plain and clear: most people, for example, measure the ranking positions for a few keywords. Or they look at the overall traffic. Or they analyze the number of links. But can you improve on measuring those KPIs? I believe so, and in this article I will present some pitfalls in measuring only some KPIs, as opposed to having a global view.

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Common SEO misconceptions

In SEO (Search Engine Optimization), there are some common misconceptions, which continue to rise time and again.

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Image optimization – how to make sure your images are search engine friendly?

For SEO (Search Engine Optimization) purposes, it’s best that all elements of your web site are optimized. A lot of times, people focus on text content, forgetting that images can be optimized, also.

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Some tips about the most important on-page element: the title element

The title tag, known by some, a bit incorrect, as the title „meta” tag, is considered one of, if not the most, important on-page element.

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Meta description tag for large web sites

The meta description meta tag is considered to be a tag useful to use on web sites, whether they are large or small. For a small web site (<50 pages), it’s entirely feasible to write the meta descriptions by hand. What happens, though, when we’re talking of a web site with hundreds or even thousands of pages (online stores, large publishing web sites)?

A first solution is to automatically take the first sentence in the description/text of the page. The problem with this approach is that the sentence an article starts with is likely to have much more or much less than the recommended size of 110/130 (minimum) to 155/165 (maximum) characters with symbols. In this case, my advice is to avoid using the meta description at all and just let Google determine itself what’s the best text to take from the page.

I want to present, in this article, a second solution for creating meta descriptions for large web sites.

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About Screaming Frog – one of the best tools to make on-page SEO audits with. Useful to use for finding the internal (on-page) KPIs within a web site

Screaming Frog is a very useful tool with a bit of a strange name. It’s excellent for having an overall look at a web site for on-page SEO audits. It’s especially useful to find the right KPIs in your web site. The free version allows crawling of 500 internal + external URLs, while the premium version removes this limitation and adds options such as saving results, data exports, reports creation, sitemap creation and some more.

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