Internet marketing

Rank Tracker SEO tool review – part of SEO PowerSuite

In the current blog post, I’ll review Rank Tracker software from SEO PowerSuite, a company which provides all-in-one SEO software & SEO tools. I will also look at the other 3 components of SEO Power Suite.

SEO PowerSuite covers every aspect of an SEO campaign. It has software from rankings to on-page to backlinks.

First, let’s talk about Rank Tracker.

How does it work? Rank Tracker checks Google and Yahoo! rankings for the keywords you set it to.

You need to first setup a campaign, and some software options, and from time to time to run the software. It’s always running on your machine, not on servers, so it’s not cloud-based, but in your machine. Each time you need to update the rankings, you need to run the software. It goes pretty smoothly after the first runs, you will get used to this.

Some features:

  • You can compare your web sites to your competitors.
  • You can make it emulate human searches, so you won’t get banned by search engines.
  • You can setup external proxies, to check up without risking blocking by search engines.
  • You can create personalized and professional reports for your customers.
  • You can connect Google Analytics, Google AdWords and Google Search Console, to pull up more data from these services and integrate it in a single place.
  • They do very often software updates, so you always have the most recent engine of the software.
  • You can check more than a single domain.
  • Compatible with all the major search engines.
  • Keep track of historical evolution.
  • Good price for value.
  • I got good results with my clients when using it for a few years.
  • For what it does – checking rankings on your computer, not in the cloud, and keeping rankings, I think it’s the best in industry.
  • It has a good user experience.
  • You can set it to run based on a schedule.
  • It can save data in the clouds, on your own Dropbox account or on SEO Power Suite servers.

Let’s take it step by step, with more details.

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Twitter România vs. Twitter Franța

Am creat un cont pe o rețea socială din Franța – Twitter. Am vrut să urmăresc SEO și online marketing în Franța. Am găsit greu 150 de oameni, apoi greu 300, foarte greu 350.

Am făcut același lucru în România, o țară de vreo 3 ori mai mică. Am găsit greu și cu indulgență 150, și mai greu 200. Peste 200 am vurt doar să urmăresc niște români, până am ajuns la 400. Am observat însă că, deși românii au conturi, multe dintre ele sunt fie părăsite complet, fie automatizate Facebook – Twitter, care le face greu de urmărit (de ce să urmăresc pe Twitter pe cineva care postează doar linkuri la postările sale pe Facebook?).

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Aqua Carpatica – cel mai bun model de marketing pe care l-am văzut vreodată

Articolul acesta are două aspecte:

  • Ce poți învăța de la cea mai bună campanie de marketing pe care am văzut-o vreodată. E o companie românească, și marketing mai bun n-am văzut în viața mea. Apple, Microsoft, Google, Facebook – toți ar avea ce să învețe de la acest marketing. U-lu-i-tor. N-am mai văzut așa ceva.
  • (mesaj de fundal, cu demonstrație de substrat, legată de textul de mai sus) Oamenii sunt ființe perfect iraționale, ilogice, fără niciun sens. Și, cu toate astea, fericite.

Să dau o imagine, care ajută în înțelegerea lucrurilor de mai jos. E o glumă, dar cu inspirație:

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Tool-uri SEO

În domeniul “SEO Tools” e de preferat să mergi pe cantitate, mai degrabă decât să cauți tool-ul perfect. Folosește mai multe, mai degrabă decât “unul și bun”.

Liste de tool-uri SEO:

India7 Network - SEO Tools, https://flic.kr/p/qYSLjm
India7 Network – SEO Tools, https://flic.kr/p/qYSLjm

On Launching an Online Business in Romania or Internationally, in 2016

Loïc Lagarde - Paris Business District, https://flic.kr/p/rBp7tY
Loïc Lagarde – Paris Business District, https://flic.kr/p/rBp7tY

A general tip on how to do an online business in Romania? An offline business only partially related to online – this is the solution recommended by Călin Fusu. In his example, BestJobs (a site similar to Monster.com) sells jobs not only online, but uses its selling team to sell the business idea to off-line businesses. Zumzi (a Groupon-style business) does a lot of interactions off-line. He actually says that “‘nu concura niciodata cu jucatorii internationali pe segmente unde softul este esential’ – poti concura pe domenii unde vanzarile sint de baza (bestjobs/zumzi) sau unde contentul este de baza (trilulilu).” So, avoid facing having Facebook as a competition, but do create a business in which you can compete with either content or selling force. (from here »)

Examples: eMag and F64, both, have off-line and on-line businesses at the same time. PC Garage built an on-line & off-line community. GroupOn & Job web sites & Major Real Estate Portals have a strong focus on Sales, not just online. Other businesses go for local partnerships, small franchise businesses (Flori De Lux)

A hint in online businesses in Romania? Romanians prefer to trust people, rather than go for professionalism. Networking, previous experience with the brand, brand recognition, they all matter more than the quality of the product & service. On the long run, you need these, but the initial impact is much more on emotions than on the quality of service / product. Remember this when planning a new product / idea. It matters more to work on brand / image, at least in the sales /development part of the business, rather than on performance / quality. You can see this best in political advertising, Romanian slogans are aimed at “Trust”, while some ads I’ve seen in German political campaigns focused on “Professionalism”. Also, in the US market people value portfolio, in Romania it matters who knows you. I assume this will change as the Romanian market becomes more education and gains more experience, but this is, to me, the current sad truth.

If you want to do an International business, see how Canva.com got good results ». It’s an inspiring business model, they solve a problem anyone has, in a simple & effective way, with good ratio between free and premium content, with a good incentive to go premium. A book on this, with lots of details & very inspiring »

art-start

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