I’ll write in this blog post about the dangers of over-specialization.
I’ve seen people worrying about bounce rates around 60%. I think there are two types of bounce rate:
- Some people might search for various terms, go to your web site via the search engines, find what they are looking for, and then go away. I think this is a good type of bounce rate.
- Others might look for something, get to your web site, but be dissatisfied, and go back to Google. For those people, I think the bounce rate indicates that something is wrong.
I would advise you to think about these two types of bounce rates when analyzing.
Another thing – some types of businesses have a high bounce rate due to their niche. It’s normal for a publishing web site to have a high bounce rate. A mortgage calculator which refreshes the page after it performs calculations, though, shouldn’t have a high bounce rate.
(1) Văd periodic în interacțiunile mele cu diferite entități (persoane fizice, antreprenori, companii) momente în care apar probleme cu Internetul. Și, de multe ori, o oră sau două de Internet oprit pe lună costă (financiar) acea entitate mult mai mult decât ar costa-o să aibă o a doua conexiune de Internet, de back-up.
și (2) Am întâlnit companii în care Internetul era împărțit între mai mulți utilizatori la care Internetul mergea cu o viteză mică. Și nu înțeleg asta, atâta timp cât costurile de a avea cea mai performantă conexiune la Internet pentru o companie nu sunt atât de mari, față de o conexiune cu viteză standard (obișnuită).
What are EMD (Exact Match Domains)?
“An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com.
The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).
Source: What is an exact match domain (EMD) and how can you safely use one? | Search Engine Watch“.
Should you use them? Yes, you can still use them, but their value is declining, and you might want to consider going for a branded name in your domain.
The main problem:
“The logo should fit in a 60x600px rectangle., and either be exactly 60px high (preferred), or exactly 600px wide. For example, 450x45px would not be acceptable, even though it fits in the 600x60px rectangle.”
For other issues about this error, please see the following link ».
For SEO (Search Engine Optimization) purposes, it’s best that all elements of your web site are optimized. A lot of times, people focus on text content, forgetting that images can be optimized, also.
The title tag, known by some, a bit incorrect, as the title „meta” tag, is considered one of, if not the most, important on-page element.
The meta description meta tag is considered to be a tag useful to use on web sites, whether they are large or small. For a small web site (<50 pages), it’s entirely feasible to write the meta descriptions by hand. What happens, though, when we’re talking of a web site with hundreds or even thousands of pages (online stores, large publishing web sites)?
A first solution is to automatically take the first sentence in the description/text of the page. The problem with this approach is that the sentence an article starts with is likely to have much more or much less than the recommended size of 110/130 (minimum) to 155/165 (maximum) characters with symbols. In this case, my advice is to avoid using the meta description at all and just let Google determine itself what’s the best text to take from the page.
I want to present, in this article, a second solution for creating meta descriptions for large web sites.