When it comes to growing your ecommerce store, there’s a diverse array of methods and channels that you can use. The digital sphere has plenty of ways through which you can boost your sales, expand your reach, and increase your customer base. But it can be difficult to know where your store stands in relation to the world of ecommerce marketing. To help you, we’ve provided you with a rundown of some basic ecommerce marketing tools and strategies that will help you on your way.
A lot of the articles I encounter are written just to be written. They provide little value, they aren’t made to inspire me, to give me a “Wow!” feeling, to pursue me to take action. Someone needed some content on a blog/web site, and this is how the articles appeared.
What to do, instead?
I’ll write in this blog post about the dangers of over-specialization.
I’ve seen people worrying about bounce rates around 60%. I think there are two types of bounce rate:
- Some people might search for various terms, go to your web site via the search engines, find what they are looking for, and then go away. I think this is a good type of bounce rate.
- Others might look for something, get to your web site, but be dissatisfied, and go back to Google. For those people, I think the bounce rate indicates that something is wrong.
I would advise you to think about these two types of bounce rates when analyzing.
Another thing – some types of businesses have a high bounce rate due to their niche. It’s normal for a publishing web site to have a high bounce rate. A mortgage calculator which refreshes the page after it performs calculations, though, shouldn’t have a high bounce rate.
(1) Văd periodic în interacțiunile mele cu diferite entități (persoane fizice, antreprenori, companii) momente în care apar probleme cu Internetul. Și, de multe ori, o oră sau două de Internet oprit pe lună costă (financiar) acea entitate mult mai mult decât ar costa-o să aibă o a doua conexiune de Internet, de back-up.
și (2) Am întâlnit companii în care Internetul era împărțit între mai mulți utilizatori la care Internetul mergea cu o viteză mică. Și nu înțeleg asta, atâta timp cât costurile de a avea cea mai performantă conexiune la Internet pentru o companie nu sunt atât de mari, față de o conexiune cu viteză standard (obișnuită).
What are EMD (Exact Match Domains)?
“An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com.
The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).
Source: What is an exact match domain (EMD) and how can you safely use one? | Search Engine Watch“.
Should you use them? Yes, you can still use them, but their value is declining, and you might want to consider going for a branded name in your domain.
The main problem:
“The logo should fit in a 60x600px rectangle., and either be exactly 60px high (preferred), or exactly 600px wide. For example, 450x45px would not be acceptable, even though it fits in the 600x60px rectangle.”
For other issues about this error, please see the following link ».