Bruno Medicina – the trainer whose coaching abilities I like most

Join me in my discovery of how a trainer can have great coaching abilities and why I like this a lot. And at the end, you may take better decisions in participating at a training with Bruno MEDICINA or not.

This blog post’s content:
1. How many Romanian trainers did I see? (with whom do I compare?)
2. History of events (when have I seen Bruno MEDICINA?)
3. What do I like most about him? (What makes Bruno MEDICINA a great trainer?)
4. How to see Bruno MEDICINA for yourself?
5. What decision to take?

Note: you may wonder why in this blog post I say little to nothing on what Bruno MEDICINA actually says. The reason is very simple: the thing I like most about this speaker is not the way in which he speaks or the things that he says. It has mostly to do with what I feel when he speaks. And this is largely unwritable. I will describe some general feelings on Bruno MEDICINA, but I can’t give you too many examples.

First of all, who is Bruno Medicina? You may wish to see his profile on Business Edu web site or his own web site.

1. How many Romanian trainers did I see? (with whom do I compare?)
In the autumn of 2001 I joined the Faculty of International Business and Economics (the Academy of Economic Studies Bucharest). I would stay in there for four years. After college, I’ve worked full-time, and then for almost an year I’ve been a freelancer. Now I work for another full-time job.

Most of those four college years, and the year working as a freelancer, I’ve taken part to a large number of activities involving public speaking (other than formal education). Even when working full-time I went to a lot of public speaking events. I have even created a mailing list dedicated to such events, where I informed my readers about conferences. I’ve been a member of some NGOs specialized in event organization, and basically I have been always interested in hearing someone speaking. You might want to note the fact that the “trainers” category of professionals I recommend is currently the largest one. Most of the speakers I’ve seen were Romanians, but some International speakers also. I can say I compare Bruno MEDICINA with quite a few other trainers or speakers.

2. History of events (when have I seen Bruno MEDICINA?)
The very first time I’ve seen Bruno MEDICINA was actually at a fair, rather than a conference event. I was living in a hostel of the Academy of Economic Studies Bucharest, somewhere near RomExpo exhibition centre (the area is know in Romanian as “Agronomie” – Agronomy – due to the closeness to the main office and University campus of University of Agronomical Sciences and Veterinary Medicine Bucharest). I think it was in a winter or spring, perhaps in 2001-2002 or 2002-2003. Anyhow, sometimes between autumn of 2001 and spring of 2003.

I came to the fair with two thoughts: to see the fair itself as quick as possible and to attend to at least one workshop. By the time I finished seeing the fair, the Bruno MEDICINA workshop already begun. It was in a room with multiple entries, there weren’t that many people present (it’s natural for this to happened at an under-promoted fair), and I sat in there. I didn’t understand everything Bruno MEDICINA was saying (he was speaking in Romanian, but with an Italian accent), and this lead me into not paying attention. Writing down wouldn’t help either – I was writing down words, but wasn’t paying all that much attention. I left disappointed. Time passed and I forgot his name, but the attitude remained with me. Back then I was only focusing on what can I learn from a speaker, not on the things that happen within me.

In the second (or third maybe?) year of faculty, I found out about a fire walking experience, first time in Bucharest, for free. Just the thought of it provoked me badly. “Me on fire? Wow, now that’s something!” But I managed to cut down on enthusiasm and self-convince that it isn’t all that great (not that I was, by any chance, afraid). I thought “What a waste of time”. I didn’t know back then who Bruno MEDICINA was, even if I’ve seen him before, so I didn’t associate the two events.

I think I’ve seen him after that at some other conferences, one-time-only events (my memory doesn’t help me all that much). While working as a freelancer (2007-2008), I had a lot more time to go to conferences. I went to see him a lot of times in the middle of the day at a tea-shop in the Bucharest center. I was enjoying this a lot, mostly due to the sense of emergency (Some announcements went like this: “Come to see Bruno MEDICINA today, in two hours time, at a Tea-shop”; Quite funny to be always vigilant). I’ve seen him quite a few times like this. The event was filmed and broadcasted on the Internet.

In the autumn of 2007 I went for the very first time at a firewalking. Lots of preparation prior to the event, excitement and fear, enjoyment and stress, all in one. Great day, great memories.

I’ve also seen him a few times in the Faculty of Psychology and Educational Studies, at events organized by ASPSE students’ organization.

I’ve seen him two times at Palace Hall, in the spring of 2008 and 2009 (I have made a video at the last event in here:

And in the autumn of 2008 I went for the second time at a firewalking event (and this time I had quite a physical experience). You can see me in this YouTube clip: Bruno Medicina – Firewalking at Studentiada (I’m the second one to pass, after Bruno; I’m the white-collar guy).

3. What do I like most about him? (What makes Bruno MEDICINA a great trainer?)
I told you that the very first time I’ve seen him, sometime in 2001-2003, I had a bad impression after meeting him. The two faults I saw were:
A. He said blunt things;
B. I had problems understanding what he said (he didn’t do a lot of question and involvement of the room).

If I were to look at the current behavior, I would say that the biggest two problems are:
A. He says blunt things;
B. He doesn’t involve the audience by communicating directly (even though now I can follow what he says much better).

So, where’s the evolution? Why since 2007 until this day I constantly went to see him again and again? Why is it that I went through fire (literally) two times at events where he lead the action? Why is it that I consider him such a good trainer that he is on my blog? The answer is simple: it’s not the things that he says, it’s the things he provokes in my mind via the things that he says. I evolved during those years, and now I interpret his actions differently.

He has a way of putting my mind to work, that I leave most of the presentations thinking “What was that!?” He says simple things, some things that are really boring. But the way those things make me feel is out-of-ordinary. I’m touched, I have insights, I get new perspectives, I find new paths of thinking, I develop my creativity. He’s that good.

I’m pretty sure that if Bruno MEDICINA would pick a subject he knows nothing about and he would speak about this subject for the first time in his life, I would have some things to learn. Because it’s not the things that he says, it’s not the way in which he says it (he mostly puts rhetorical questions, not involving the audience), but it’s all on how he makes my thoughts wander.

I could go see Bruno MEDICINA for countless times, speaking on no-matter-what. I’ve heard him speaking on firewalking for a quite a few hours, and one year after I repeated the experience. My feelings on that? I want to go again this year. I’ve heard some of his ideas for three to four times. And yet I go again and again to hear him talking.

Unfortunately, it’s not him the one that talks. It’s me. The things that he says wake up thoughts in me. And that’s plain wonderful. Yet I can’t really describe this in detail.

Sure, he has other qualities that make him a great trainer: he’s sincere (to the point that you may wonder if he wouldn’t be losing money if he says some things like that), he’s funny (and laughs at his own jokes, which is cool – I know when to laugh), he’s supportive (I’ve always felt support from him), he does CSR, although he wouldn’t call it like that (how many free events have I seen from him?), he does engage the audience when he wants to (at the firewalking sessions he’s a totally different person than when he speaks in public at a conference), he’s good with technical part (better than a lot of other trainers at least).

There are other persons from which I got more insights on a given period of time. There were people who made my mind wander in a better way. But for a training / public speaking / workshop / conference / seminar of 30 minutes to 5 hours to constantly give me fresh ideas, to constantly provoke me, to fully break barriers in my mind, I’d definitely pick Bruno MEDICINA. Because it’s not on what he says. It’s on what you think about what he says. This is all about coaching.

4. How to see Bruno MEDICINA for yourself?
Bruno MEDICINA is an international man of business, but you can mostly see him in Romania. You can sure provoke him for another country, see what happens. He has a web site, an Yahoo Group, a Facebook profile, a Facebook group, a Facebook page (these three are different one to another), a LinkedIn profile and he works on all of them thoroughly. You can find him on YouTube, you can search for him on Google and see a great article on him on Business Edu. But I do suggest you see him in person to have a clear glimpse on what he can do.

5. What decision to take?
Bottom line: I read articles by Bruno MEDICINA from time to time (I actually read them all). I see him on videos. They’re not that bad, but they’re not that good. But being in the same room with him, letting him play with your mind, is one of the best experiences one can have. Bruno MEDICINA is all about real experience, is all about the things he puts in me. And that’s why I deeply admire him for: for making me think in a really creative way.

I am a Freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading. I live in London, and lots of things live in me.

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