"AUDIO!" / "VIDEO!" / "PHOTO GALLERY" – this isn’t a good promotion strategy

Quite a few of the news web sites in Romania started adding “VIDEO” or “AUDIO” or PHOTO GALERY“. In my opinion, it’s a poor choice. It’s only addressing the emotional state – “like / love / hate”. It’s not cerebral, it’s not smart, intellectual or anything. Glamour & briz-briz & fantasies.

I want to visit a news web site to read news which is of intellectual interest to me. I don’t want tabloid-style news.

P.S.: Not my original idea, but I embrace it 100%.

I am a Digital Marketing freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.

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