Why am I aggressive in the audits I make?

In the audits I make, I tend to have some aggressiveness.

Some explanations?

  • I tend to think negatively. I am critical, and tend to think negatively in any given day.
  • In the audit, I rarely need to praise the clients, I mostly look for negative things. This increases the likelihood I’d be negative with my assertions.
  • (I try not to do this anymore) If I am aggressive, things get done. If I speak in a mild “voice”, with a calm tone “This should be fixed”, I may or I may not be considered to give good advice. If I shout: “This is the worst thing I’ve seen in a web site. You should fix this at once. Rarely have I seen a more clear example of a poor web site. You seem not to care at all for the user”, things will have a bigger impact.

What do the explanations imply?

  • Nothing, they should not be an excuse for me.
  • They are just a reminder to try to make the audits more objective, even if I focus on the negative things.

Note: Also see the Yahoo! Group on which I present similar issues:IMRo. To join, email imro-subscribe@yahoogroups.com and reply to the confirmation email.

I am a Digital Marketing Manager for The KPI Institute. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.

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