SEO tip: use AdWords for #1 spot (by Gary R. BEAL)


Gary R. BEAL, clinics to Vanguard Online Media (GaryTheScubaGuy) said at GPEC conferences to the following tip (approximate quote):

Even if you’re #1 on organic searches on Google, do use AdWords ads for better results.

So, you have #1 position on organic searches on Google. Why should you bother for the ad? The reasons are:

  • You can get there much easily/cheaper than your competitors.
  • You occupy yet another spot on SERP.
  • You may actually improve the clickthrough rate of #1 organic spot if you do an ad.

Nice tip.

I am a Digital Marketing freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of (series of events on SEO & PPC) and (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.

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