Even if you’re #1 on organic searches on Google, do use AdWords ads for better results.
So, you have #1 position on organic searches on Google. Why should you bother for the ad? The reasons are:
- You can get there much easily/cheaper than your competitors.
- You occupy yet another spot on SERP.
- You may actually improve the clickthrough rate of #1 organic spot if you do an ad.
Note: Also see the Yahoo! Group on which I present similar issues:IMRo. To join, email firstname.lastname@example.org and reply to the confirmation email.