Monthly Archives

August 2015

The freemium model in selling information

If you want to provide information for a premium, using online tools, I suggest you use a freemium model.
This means offering information:
  • For free, until you establish yourself as a a brand: Publish things so good / long / impressive, they can’t ignore you & you become a brand with that content.
  • Ask for money, once you are a brand: Now you can sell other things:
    • Consultancy.
    • Conferences.
    • Books.
The solution? Offer free until you become a brand & then charge for premium.
rennygleeson - One more for the portfolio. Extra..., https://flic.kr/p/ezc3vj
rennygleeson – One more for the portfolio. Extra…, https://flic.kr/p/ezc3vj

Resurse pe tema content marketing

Mark Smiciklas - Marketing Intelligence, https://flic.kr/p/6p1gUK
Mark Smiciklas – Marketing Intelligence, https://flic.kr/p/6p1gUK

2015.05.21: Also see:

Sursa: https://moz.com/blog/links-built-arent-helping-page-rank-higher-whiteboard-friday
Sursa: https://moz.com/blog/links-built-arent-helping-page-rank-higher-whiteboard-friday

Or it might not match expectations of searchers. This is distinct and different from searchers’ questions. So searchers’ questions is, “I want to know how artificial sweeteners might affect me.” Expectations might be, “I expect to learn this kind of information. I expect to find out these things.” For example, if you go down a rabbit hole of artificial sweeteners will make your skin shiny, they’re like, “Well, that doesn’t meet with my expectation. I don’t think that’s right.” Even if you have some data around that, that’s not what they were expecting to find. They might bounce back. (Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday – Moz) Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday – Moz

How to set the Voice and Tone for a web site? The answer – try MailChimp’s solution!

I like MailChimp‘s messages a lot.

For example, right as you enter the web site, it says: “Send Better Email”.

If you want to join, it tells you: “Join more than 8 million people who use MailChimp to design and send 600 million emails every day.”, and, more, the button invites you to sign up for free.

The journey continues when you plan to register: “Sign up in 30 seconds. No credit card required.”.

Even after you create your account, messages like these are commonplace: “Send a lovely HTML email along with a plain-text alternative version.” or “This is your moment of glory!” (prior to sending a campaign).

Initially, I thought all the logic behind is to try and make things a bit friendlier, funnier and pleasant.

I’ve seen some other CRO (conversion rate optimization) recommending practices like this.

And, then, I go to this web site:

Voice and Tone »

Now, I know there’s much more to these message than I previously thought.

It looks like there’s quite a science behind this, with user’s feelings including things like “Curiosity / Interest / Optimism” and so on.

I suggest you have a look at the web site and consider adding similar things to your web site.

mailchimp

Voice and Tone »

Best time to tweet

Based on New Research: The Best Time to Tweet for Clicks, Retweets, and Replies:

“Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average”

“Tweets sent between 2:00 and 3:00 a.m. earn the most total engagement on average”

“Tweets sent at the 9:00 p.m. hour in the U.S. earn the most retweets and favorites on average”

“When analyzing our tweet data, I did not control for these extraneous factors, and I’m sorry for the confusion this has caused. Analyzing the data as-is means that, when you see a result of 2:00 a.m. to 3:00 a.m. as the hour in which tweets receive the most clicks, this is an average amount of clicks for all of the tweets in that particular timezone.

This is an important consideration for a couple reasons:
– It means that large accounts with many followers have an unusually large influence on the average amount of clicks per tweet.
– Especially in the early morning hours, these large accounts have a disproportionate effect on the average amount of clicks because of both the high follower count and the relatively low tweet volume from many of the other Twitter accounts.”

kylesteed - Clock Icon, https://flic.kr/p/7g7qVZ
kylesteed – Clock Icon, https://flic.kr/p/7g7qVZ

E indicat să faci guest blogging? Să publici tu sau, contra unor beneficii, alții articole cu link către site-ul tău?

Răspunsul e nuanțat.

Sunt două strategii :

  • Dacă vrei rezultate pe termen scurt și mediu e bine să faci guest blogging.
  • Dacă te gândești la rezultate pe termen lung, e bine să mai aprofundezi subiectul.

Eu ți-aș recomanda să te uiți la clipul acesta », apoi la acesta »apoi să citești asta » și să aplici discriminatoriu, nu non-discriminatoriu.

Sugestia mea?

  • Merită guest blogging dar cu selecție foarte ridicată a blogurilor pe care publici. În principiu, e bine să apari acolo unde altora le-ar fi greu să apară. Dacă criteriul de publicare a unui articol e “50 de lei per articol”, nu ți-aș recomanda să încerci să apari acolo. Dacă criteriul e “articol bine documentat, foarte relevant, util, «muncit» și de mare calitate”, da, acolo caută să apari. Nu recomand un blog pe care oricine poate scrie orice, însă recomand un site pe care apar resurse de mare calitate.

Pe termen scurt și mediu, însă, lucrurile astea nu contează așa de mult.

Brandy - Quality?, https://flic.kr/p/CBDjM
Brandy – Quality?, https://flic.kr/p/CBDjM

Weighty Matters: Use the 95:5 Rule To Forever Ignore All Further Healthy Living Advice

Alex Proimos - Colours of Health, https://flic.kr/p/8qZGRx
Alex Proimos – Colours of Health, https://flic.kr/p/8qZGRx

Focus 95% of your healthy living energies on:

  1. Cooking your meals from fresh whole ingredients while minimizing restaurant meals and ultra-processed foods (and remember too “minimize” is a relative term and one that you can continually improve upon but need not start at awesome), and then eating those meals free from distractions and ideally with friends or family.
  2. Exercising as often and as much as you can enjoy, and ideally more days of the week than not, while still remembering if all you can find are short bursts, they’re good too.
  3. Not smoking
  4. Cultivating good night sleeps (dark, cool and quiet rooms, no screens right before bed, set sleep times, no caffeine past noon, rare alcohol within 3 hours of bed time would be a good start)
  5. When indulging, asking first if it’s worth it, and second what’s the smallest amount you need to be happy?
  6. Drinking alcohol only in moderation (1 daily for women, 2 for men)
  7. Nurturing your friendships and relationships

(source & more: Weighty Matters: Use the 95:5 Rule To Forever Ignore All Further Healthy Living Advice)