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4 August 2014

Singular or Plural for product categories? What to do if you have similar terms “fighting” for the same category?

Let’s say you have web site about PC components.

You sell, among others, some notebooks. There are at least the following options for naming the category:

  • Laptop / laptops.
  • Notebook / notebooks.
  • Notebook computer / notebook computers.

Some other products which you debate on are:

  • USB flash drive / USB flash drives.
  • USB stick / USB sticks.
  • Flash memory stick / Flash memory sticks.
  • USB drive / USB drives.

Of course, you would prefer to be the first result for all of these terms. What’s the best strategy in such a case?

Craig Key - Lifestyle Keywords vs Product & Brand Keywords, https://flic.kr/p/6Bcnai
Craig Key – Lifestyle Keywords vs Product & Brand Keywords, https://flic.kr/p/6Bcnai

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