Daily Archives

3 August 2014

URL shorteners – which one to choose, pros and cons of cons of using them, in general, some real-life examples and some conclusions

URL shortening is the process in which you take a long URL, such as this:
http://blog.penelopetrunk.com/2013/10/07/the-pursuit-of-happiness-makes-life-shallow/ and you make it into something simpler, such as this:
http://goo.gl/rHwPN0 (this is the same link as the above link, when you click it and you will be redirected to the long URL).

URL shortening started (I think) in the first years of 2000, and the most notable example of the first years was tinyurl.com. The web site still has a similar interface of what it used to have back then. Time passed, and more services appeared, such as bit.ly or goo.gl (and many many others, of course).

The current blog post is about URL shorteners – which one to choose, why should you use them, why avoid using them, some real life examples and some conclusions.

Pawel Loj - tiny foot, https://flic.kr/p/edDaAPawel Loj - tiny foot, https://flic.kr/p/edDaA
Pawel Loj – tiny foot, https://flic.kr/p/edDaA (yes, this is a tiny URL)

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A very good tool for working on the list of keywords for a given web site: keywordtool.io

keywordtool.io – Keyword Tool: 750 Google Keyword Suggestions for Free. Use 192 Google Domains & 83 Languages


Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords.

Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google.

The search terms that are suggested by Google Autocomplete are based on a number of different factors, one of them is how often users were searching for a particular term in the past.

Keyword Tool helps you use Google Autocomplete for keyword research. It extracts Google suggestions and presents it to you in a convenient form.

To generate long-tail keyword suggestions, Keyword Tool prepends and appends the term, that you specify with different letters and numbers. It also allows you to choose a specific Google domain (192 Google domains supported) and language (83 languages available) combination.

Keyword Tool generates over 750 keywords in the language of your choice. You can export the keywords and use them for content creation, search engine optimisation, PPC or other marketing activities.


keywordtool.io – Keyword Tool: 750 Google Keyword Suggestions for Free. Use 192 Google Domains & 83 Languages


P.S.: Also see: How to determine a relevant list of keywords for a web site?: Olivian Breda.

P.S., 2016.05.14: On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday – Moz