If you want to know what I consider to the a complete checklist on the SEO criteria for analyzing a web site in 2014, you can read the following post.
I tried to cover all the major topics. Whenever necessary, I supplemented my criteria with external links.
I think the article covers pretty well most things a web site owner should take into account when analyzing SEO (internal structure, links, social media).
The article is highly personal – it depicts how I, Olivian Breda, see the subject of SEO.
It’s a long lecture ahead.