In a recent workshop/training in Turkey, I found out a simple difference, which has major implications:
- When you write for the regular Internet audience, you should consider your audience – in a hurry, wanting fast results, eager to get to the point. Small sentences, active verbs, no gerund, no passive voice, no metaphors, plain speech, short texts.
- When you write for a friend, when you write a letter, you should also consider your audience – you can write longer texts, your verbs can also be in a passive tense, you can have non-active verbs, you may use the gerund, metaphors are allowed, so are fancy words and long texts.
In a nutshell:
- The Internet is for speed.
- The friendship is for long, warm texts.