Daily Archives

8 June 2012

ROI of marketing acquisition – do you take it into account?

At SEM Days 2012, Paul ROUKE, Head of Usability & Conversion, PRWD emphasized that most marketers ignore this:

  • ROI of marketing acquisition.

This should be, in his opinion, a very important aspect of a marketing campaign. Think about it – is PPC expensive? Is SEO expensive? Is banner advertising expensive? The only way to measure this is to compare “how much we invested” with “how much profit did we make after using this media”. That’s the whole business. Does it have a good return of investment? Well, it should!

Usability tip: how to create filters?

At SEM Days 2012, Paul ROUKE, Head of Usability & Conversion, PRWD talked about filters in an e-commerce stores.

Filtering is a way of reducing the number of products in a product listing. Users choose which criteria are important to them and view only relevant products. For example, price-conscious users may choose to view only products for under £10 (thereby filtering out all products over £10). (says here – Filter & sort: Improving ecommerce product findability)

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Usability tip: create a USP bar

At SEM Days 2012, Paul ROUKE, Head of Usability & Conversion, PRWD talked about the USP bar.

What’s USP?

The Unique Selling Proposition (a.k.a. Unique Selling Point, or USP) is a marketing concept that was first proposed as a theory to understand a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands. The term was invented by Rosser Reeves of Ted Bates & Company. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects. (source)

In other words, an USP differentates you from a competitor. It’s what you have unique.

So, if you’re a brand, where to put it?

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Follow-up: Imaginarium – “Interpretarea viselor la graniţa dintre filosofia limbajului”, 2012.06.06, Fac. de Filosofie


În data de miercuri, 6 iunie 2012 (16:30 – 20:00), în cadrul Facultăţii de Filosofie a Universităţii din Bucureşti, Asociaţia Studenţilor din Filosofie Philos a organizat “IMAGINARIUM: Interpretarea viselor la graniţa dintre filosofia limbajului, psihologia analitică şipsihologia evoluţionistă” (ediția a doua, după prima), avându-i ca invitaţi pe:

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