Daily Archives

1 June 2012

Contact Page Guide

Have a look at this fragment of my current contact page on this blog:

What’s wrong with it?

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Usability tip: Why remove the voucher from the shopping cart?

You may have seen this from time to time: you want to order a product and this pops-up:

What’s the problem with it? It makes you want to leave the basket, go to Google and search for a voucher. There are three scenarios:

  • Your client finds a voucher, he returns to your shopping cart, and gives you a cheaper order. You’ve just lost money.
  • What happens if the client doesn’t find the voucher?
    • He might be frustrated, and look for products someplace else, since your brand just got a bit more annoying (“ah, they do give vouchers, but not to me! Bastards!”).
    • Even if the client does return, he will feel frustrated, he will probably feel he is losing some money. Not so good.

My opinion? When you give a voucher, also give a link which the client should use in order to make an order on your web site. Without that link, the customer won’t see the voucher field anywhere.

Audit site sumar: feed-back pagina de produs pentru iLux.ro

Feed-back pagina de produs pentru Cadouri de Lux Personalizate. Magazin online Cadouri Speciale – iLUX.ro?

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Nicolae STEINHARDT: "România" = "Om în rai"

Pr. Mihail MILEA (pr. slujitor la Biserica Sfântul Mucenic Sava de la Buzău) îl citează Nicolae STEINHARDT și zice că acesta i-ar fi spus că “România” este o anagramă pentru “Om în rai”.Vedeți video aici:

Despre Nicolae STEINHARDT:

O altă perspectivă.

SEO tip: use “rel=author” markup (by Gary R. BEAL)

Hi,

Gary R. BEAL, clinics to Vanguard Online Media (GaryTheScubaGuy) said at GPEC conferences to the following tip (approximate quote):

You should use “rel=author” markup for better results.

What’s “rel=author” and how to use it? According to Google, you have two options, see the blog post about this:

More details on the subject:

SEO tip: use AdWords for #1 spot (by Gary R. BEAL)

Hi,

Gary R. BEAL, clinics to Vanguard Online Media (GaryTheScubaGuy) said at GPEC conferences to the following tip (approximate quote):

Even if you’re #1 on organic searches on Google, do use AdWords ads for better results.

So, you have #1 position on organic searches on Google. Why should you bother for the ad? The reasons are:

  • You can get there much easily/cheaper than your competitors.
  • You occupy yet another spot on SERP.
  • You may actually improve the clickthrough rate of #1 organic spot if you do an ad.

Nice tip.

SEO tip: use misspellings (by Gary R. BEAL)

Hi,

Gary R. BEAL, clinics to Vanguard Online Media (GaryTheScubaGuy) said at GPEC conferences to the following tip (approximate quote):

Use misspellings for better SEO rankings.

Right now, Google does have solutions for misspellings, like:

  • Redirecting people to a new search (most of the times).
  • Presenting an option with the words written correctly.

But sometimes, you can get some advantages by using misspellings as keywords.