Monthly Archives

March 2012

"Power is taken, not given" (approximate quote by Sandra PRALONG)

At an event organized by Diverta – “De ce m-am întors în România?” (why did I return to Romania?), book launch, Sandra PRALONG said something similar to this: “Power is taken, not given”.

Captain Planet, a cartoon character has a key phrase:

Once his work is done, Captain Planet returns to the Earth, restoring the Planeteers’ powers. When he does this, Captain Planet reminds viewers of the message of the series with his catchphrase, “The Power Is Yours!” (source – Captain Planet and the Planeteers – Wikipedia, the free encyclopedia)

Well, an adaptation to the phrase would be “Dare to take your own power”. On the other hand, the receivers could say “The power is mine/ours!”, rather than “Thanks for the power, Captain Planet”. :)

P.S.: Also see:

The opposite of love is fear

It may look obvious – the opposite of fear is hatred. Yet, this evening, at a workshop, I found out a new idea:

The opposite of love is fear

Do I agree? Nicolae STEINHARDT treasures courage a lot. It’s also an important theme in “The Grey“. I never thought of the subject in such a way. It seemed, to me, as different subjects – love / hate / indifference on one part and fear / courage on a different part.

Yet, it seems, they are, somehow, opposites on the same line.

Interesting.

One thought after "Ambition to Meaning: Finding Your Life’s Purpose" (Video 2009)

I wrote here – Ce filme mi-au placut in mod deosebit? – Fii eficient! – the following:

Ambition to Meaning: Finding Your Life’s Purpose (Video 2009) – “Nu”-urile pentru film țin de gradul de credibilitate a mesajului. “Da”-ul pentru film vine din faptul că are o perspectivă interesantă asupra vieții, care te pune pe gânduri. Un film non-excepțional de excepție. Poate fi văzut cu subtitrare în română: http://www.youtube.com/watch?v=FtbaOOrDQvY
http://www.imdb.com/title/tt1333015/

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Two SEO surveys you should take

I think any SEO with some experience should take the following two surveys:

Why?

  • It helps the industry.
  • It may answer you some dilemmas (like clarifying things, like finding out new things – see the SEOmoz survey).
  • You may feel better for helping the world.
  • Your input is very much welcomed.

How to write well?

How to write for the web? (part 1)

It may look, at a first glance, that it doesn’t really matter how you write, you just need to write. I don’t think that’s true, for both humans and the search engines you need to write well. While humans are, for now, better than the engines at spotting what’s a good content and what isn’t, I would put more emphasis on writing well. Thus, the following 10 tips from David OGILVY come in handy:

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

(source – 10 Tips To Write Well From David Oglivy. | Rich Gee Group)
Buy the book: Confessions of an Advertising Man.

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Which is the best SEO plugin for WordPress, according to SEOmoz’s Rand FISHKIN?

In a recent Q&A session (Answers to 43 Questions About Search, Social, Content, Conversions and More | SEOmoz), Rand FISHKIN (Rand’s Blog) referring to:

, said:

I’m a longtime fan of Yoast’s WordPress plugins. They’re powerful, flexible and nearly easy enough for beginners (at least, with a little light reading). He also keeps them updated regularly and allows for some of the cool, new functionality like rel=author (to be fair, you can do this without the plugin, too).

So: WordPress Plugins – Free & Reliable – Yoast.

Also see:

2015.04.25 edit: according with measurements made with P3 (Plugin Performance Profiler) WordPress Plugin, WordPress SEO Plugin requires lots of resources.