Daily Archives

23 November 2011

Selling tip: scarcity sells

Dorin BOERESCU had the following tip at his presentation at GPEC: scarcity sells; you can have different types of rare items:

  • Limited time frame for an offer (buy until 23:59 today!);
  • Limited quantity (only 3 left);
  • Pick your audience (we only sell to …);
  • Unique product (only us, in the whole universe …);
  • Exquisite conditions to get an item (you have to do something, you have to pay a price, you have to put yourself on a waiting list);

Scarcity sells; just have a look at collectible luxury items – you can only buy them for a certain time frame, they are in limited quantity, they are very expensive; lots of conditions to get an item.

Apple sells expensive and unique products (only they …).

Presentation tip – subtitles for movies in a PPT

Let’s say you are about to hold a presentation; this presentation will include a movie; you don’t know a lot about the location you are about to hold a presentation; lots of things may happen – no Internet connection (for YouTube clips); no sound from the laptop; no sound from the room; too much noise in the room; no codec for viewing the video; poor laptop and a large resolution video; some people may not understand well words in English;

You can solve most of these things by repeating the video prior to the event, on the same laptop & the same equipment;

But in some cases where this is not possible, it may be wise to just embed (hard-code is best – How to hardcode subtitles to AVI files – my-guides.net -, but you can also include the subtitle as a separate .txt or .srt file) subtitles;

For a two minute video, it will not take you long to create those subtitles; but in such a way you will make sure that you solve a lot of hearing problems (from no sound, to poor sound, to interferences, to not being able to properly understand words in English, to a large audience with different hearing needs).

“Our customer support working hours are 9-17” – but you are an online store!

Dorin BOERESCU had the following PPT:

at his presentation at GPEC.

The main idea?
If you are an online store, you should make an effort to provide online customer support for more than 9-17; strive to have someone online to answer request after 17:00; see the above graph for the reason behind this.