Daily Archives

16 September 2011

Idea: There is no competition, only niches and segments

I think there is no competition, only niches and segments; let me explain this:

  • Any business you would take, you can segment it very much and pick a niche that hasn’t been taken yet and solve that niche’s problems better than anyone else; you will be the master of a niche; then, you can expand your business;
  • Let’s say you pick a niche which is already taken; even in that niche you can create another niche; so, if you build a donuts shop next to another donuts shop, you can differentiate via customer service, quality, products, marketing, operating times and so on; you can be a different donuts shop.
So the bottom line is that, in some way, there is no competition, only niches and segments.

Idea: (self-)promotion doesn’t work

There are two business models:

  • You can solve a problem, get recommendations, solve other problem, get more recommendations;
  • Another one is bragging “I’m so good, look at me!”; promoting yourself all over places.

I think it’s better to use the first model (personal recommendations) rather than the second one (self-promotion); of course, you can do some self-promotion, but this should not be the key factor; other people’s recommendations count more.

The search engines, who put much more emphasis on a link you get from other web sites than your own, knew this for years.

Main takeaway – let others do the promotion for you; it’s more believable.

I got this idea from Vlad STAN (Twitter), at the Coaching Support Group BucharestNoble Manhattan training center.
My follow-up: 2011.09.15 Vlad STAN at Coaching Support Group Bucharest.

Idea: Constantly communicate with your target audience

How about this? Constantly communicate with your target audience. So, if you have a Facebook group, keep it alive; Twitter? Communicate constantly; newsletter? Set a frequency and keep it; you should constantly blog with a defined frequency;

So, the main idea – whatever your channel of communication is (Twitter, Facebook, email, newsletter, blog, forum), you should keep a constant flow of communication with your audience. Constant.

I got this idea from Vlad STAN (Twitter), at the Coaching Support Group BucharestNoble Manhattan training center.
My follow-up: 2011.09.15 Vlad STAN at Coaching Support Group Bucharest.

Follow-up: Vlad Stan at Coaching Support Group Bucharest, Noble Manhattan training center, 2011.09.15

On 2011.09.15, I enjoyed a presentation by Vlad STAN (Twitter) at Coaching Support Group Bucharest, Noble Manhattan training center. The event was organized as part of Noble Manhattan Coaching Support Bucharest. Contact person was Andreea VORONEANU and I was invited to the support group by Alina BUZATU. Below you’ll find some notes, photos and ideas I got from the event.

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